The Nonprofit Development Companion: A Workbook for Fundraising Success

by Brydon M. DeWitt

• ISBN13: 9780470906545
• ISBN10: 0470906545
• Format: eBook
• Copyright: 2010-10-01
• Publisher: Wiley

Summary

A comprehensive workbook covering all aspects of successful nonprofit developmentOne of the most significant factors in the success of any marketing and fundraising program is the ability and willingness of the organization to take the time to develop an integrated development plan with realistic budgets, timelines, and areas of responsibility. The Nonprofit Development Companion examines all aspects of successful development and includes useable templates and examples that can be adapted for application within any nonprofit organization. Covers a specific element in each chapter, including mission, strategic planning, case for support, marketing/communications, use of volunteers, fundraising program, recordkeeping system, CEO, governing board, and development staffing Includes templates and samples to provide specific examples to use right away Offers a new approach to nonprofit fundraising and marketingBased on sound development principles, this book gives you the step-by-step guidance you need to build and run a successful development program.

Table of Contents

The AFP Fund Development Series

Foreword

Preface

Acknowledgments

How Does Development Mean?

Development is Marketing

Development is Holistic

Development Includes Fundraising

The Development Team

The Components of Successful Development Programs

A Clear and Compelling Mission

Creating/Re-creating Your Mission Statement

Using the Mission Statement

The Good, the Bad, and Ugly

In Summary

Building Ownership through Planning

Elements of Successful Planning

Establishing the Strategic Planning Committee

Conducting the Strategic Planning Committee Meetings

Managing the Plan and Achieving Your Objectives

Planning for a Capital Campaign

In Summary

Creating the Case for Support

The Internal Case -- Basic Development Tool

What the Internal Case Includes

The Process of Creating the Internal Case Statement

Tips for the Writer

Preparing Presentational Case Materials

In Summary

Telling Your Organization's Story

The Definition and Purpose of Marketing

What's in a Name?

Get to Know Your Target Audiences

Getting the Word Out

Using Your Available Human Resources

Writing the Marketing and Communications Action Plan

Internal Marketing and Communications

Being Prepared for Crisis Management

In Summary

The Fundraising Program

Planning to Succeed

The Annual Fund -- Acquiring, Keeping, and Growing Donors

Raising Major Gifts

Planned Giving -- Another Way to Raise Major Gifts

Capital Campaigns

The Role of Special Events in Development

Keeping the Friends You Have Made

In Summary

Research and Recordkeeping

"Make the Juice Worth the Squeeze"

Where Am I, and What Do I Do?

The Continuing Process of Evaluating and Planning

General Principles of Prospect Identification, Research, and Rating

In Summary

The Organization and Use of Volunteers

Why Do We Volunteer?

What Volunteers Bring to Your Organization

Methods for Developing Volunteer Involvement and Leadership

Selecting the Right Person for the Job

Extending the Invitation

Recognizing and Thanking Volunteers

Dealing with Recalcitrance

In Summary

Building and Keeping an Effective Governing Board

The Principal Functions of the Board

Beginning to Build a Strong Board

Creating and Guiding the Process -- the "Committee on Board Wellness"

The CEO and the Board -- Who's in Charge Here?

Keeping It in the Family -- Thoughts on Board Relations

The Special Character of Foundation Boards

In Summary

Your Organization's REAL Chief Development Officer

"Trickle Down Development"

The CEO and the Components of Development

The CEO and the Major Gifts Program

Providing Leadership in Stewardship

In Summary

The Development Professional

If Development Professionals Are So Important, Why Aren't They Appreciated?

The Development Chief and the CEO

How to Find Your Ideal Development Professional

In Summary

About the Author

AFP Code of Ethics

Donor Bill of Rights

Index

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