Nonprofit Guide to Going Green

by Hart, Ted; Capps, Adrienne D.; Bauer, Matthew

• ISBN13: 9780470529829
• ISBN10: 0470529822
• Edition: 1st
• Format: Hardcover
• Copyright: 2009-12-14
• Publisher: Wiley

Summary

The GreenNonprofits Handbook will be a comprehensive learning tool to guide nonprofits and NGOs towards becoming greener. The book is an outgrowth and companion to GreenNonprofits, Inc., a nonprofit organization founded to be an accessible source of information about greening the nonprofit workplace, and to be a desktop tool for any nonprofit to become green[er]. As people and corporations around the world become greener they in turn expect the nonprofits they support to also take proactive steps to protect the environment. GreenNonprofits, and the GreenNonprofits Handbook, will lead the way in helping nonprofits and NGOs around the world meet this challenge.

Author Biography

Ted Hart, ACFRE, is founder and CEO of the new international nonprofit environmental movement called GreenNonprofits (http://greennonprofits.org), dedicated to helping nonprofits and NGOs around the world to learn how to become part of the much needed global environmental solution. He is also considered one of the foremost experts in ePhilanthropy around the world, and is sought after internationally as an inspirational and practical speaker and consultant on topics related to nonprofit strategy both online and offline. (http://tedhart.com)

Adrienne D. Capps, CFRE, has worked on the nonprofit sector as a fundraiser and marketer for her entire career. Over the past eleven years, she has raised nearly $20 million for a variety of causes, including at-risk youth, mental health, and higher education in Virginia, New York, and California.

Matthew Bauer is the President of BetterWorld Telecom. As a social entrepreneur, Matt has worked to improve communities in the United States and abroad in both for-profit and nonprofit sectors over the past twenty years.

 

Table of Contents

Foreword

Preface

Green Facts

About the Editors

Green Management

Raising Green By Being Green - Charity Fundraising

What is 'green fundraising' and why do it?

Greening Your Annual Fund/Direct Mail Program

Greening Your Grant Writing

Greening Your Fundraising Events

Greening Your Major/Planned Gifts Program

Conclusion

The Green Bottom-Line

Your Budget, Before and After Greening

Looking for Opportunities to Improve - The Green Audit

Green Buildings

Lighting

Heating and Cooling

Saving Money by Saving Water

Transportation

Meetings and Events

Reduce, Reuse, Recycle

Human Capital

Green Cleaning

Green Insurance

Clean Energy

Carbon Offsets

Green Printing

Green Bank

Green Computing

Green Offices

Promotion and Publicity

Conclusion

Developing a Green Management and Employee Plan

Developing a Green Management and Employee Plan, Overview

Phase One: Developing the Green Plan

Phase Two: Key Steps in the Implementation of the Green Plan the Launch

Phase Three: Ongoing Management and Improvement of the Plan

Conclusion

Creating Your Green Marketing and Communications Plan

Introduction

Green Marketing in the Corporate World

Green Marketing in the Environmental Movement

Greenwashing

Why Green Marketing and Communications Matter To Charities

Five Elements of Your Green Communications Plan

Outreach to Press

Thought Leadership

Partnerships

Online and Social Media

Taking Advantage of Opportunities

Communications and Public Policy

Whom to Talk to

Keeping Communication Open

Note of Caution - Public Officials

Case Study: Mother Jones

Magazine

Case Study: Habitat for Humanity of Metro Denver

Introduction to the Appendices

reen Events

Yesterday and Today

Triple Bottom Line (TBL) Event Planning

Seven Steps to Best Practices in Greening Events

Case Study

Conclusion

reening Your Organization's Travel

Introduction

Carbon Neutral Travel

Green Travel Policies

Before Traveling

Learn About Your Destination

While Traveling

VolunTourism

Selecting a Green Travel Company

Sustainable Travel Award Winners

Conclusion

The Green Office

Building Green and Greening Your Building

Getting Started

Sustainable Building Design

Conclusion

Green Purchasing

Introduction

Green Labels - A Guidance to Green Products

Process of Certification

Green Labels in Use

Examples of green purchasing

Conclusion

Making the Move to Green Transportation

The Cost of Cars: An Environmental Toll

Subsidizing Mass Transit

Walking and Biking: The Scenic Route

Car Sharing: Surrendering Your Keys

Charging Around: The Electric Car Infrastructure

Your Fleet: Market-Available Green Cars and Trucks

How to Buy a Fleet Car

How to Use Incentives for Green Transportation

Driving Green

Fleet Management

Conclusion

Green Office Practices

Introduction

Green Strategy For The Office

Eco-friendly Furniture

Office Supplies

Electricity

Office Equipment and Operation of Equipment

Kitchen and Break Rooms

Bathrooms

Cleaning of the Office

Waste

Conclusion

Green Technology Solutions

Introduction

Energy Management

Waste Management

Conclusion

Environmentally Friendly

Being Green: Managing Chemical Use

Chemical Management Systems: Roles and Responsibilities

Principles of Good Chemical Management

Limiting and Controlling Chemical Hazards

Conclusion

Closing the Loop: Reducing, Re-using and Recycling

Introduction

Dealing with Waste

Reduce

Reuse

Recycle

Vendor and Source Assessment

Conclusion

Water-Wise Actions in a Warming World: Green Solutions to Help the Planet and Your Bottom Line

Introduction

Positive Actions and Impacts

Water-Wise Planning and Actions

Long-Term Planning, Education, and Outreach for a Greener, Water-Wise Organization

Conclusion

Green Energy for Your Nonprofit

Introduction to Clean Energy

Options for Purchasing Clean Energy Overview in the U.S

What is a Renewable Energy Credit (REC)?

Empowering Your Community to Switch To Clean Energy

Communicating Your Clean Energy Message

Conclusion

Advocacy for Green Nonprofits

Creating a Ripple Effect

ADVOCACY = FUNDRAISING

"501(c)...WHAT?"

Getting Started With Green Advocacy

Greener Advocacy Tools

Putting Together A Green Advocacy Team

Online Social Media As A Green Advocacy Tool

Types of Advocacy: Everyday, Grassroots and Grasstops

Conclusion

Green Nonprofit Office Audit

Green Audit Nonprofit Office Audit

Greening the Nonprofit Office Audit

The Environmental Audit

Conclusion

Case Studies

IFAW's Green Initiative Case Study for Green Non-Profits

Introduction

Background

Rationale

Key Components to IFAW Green Initiative

IFAW's Carbon Offset Providers and their Projects

Connecting the Dots for Conard House Case Study

Greening Community Mental Health

Overview

Key Challenges

Solutions

Summary of Results

Key Success Factors

Conclusion

The Motivation for the Schizophrenia Society of Canada to become Green Case Study

The Organization

Schizophrenia Society Of Canada Rising Costs

Developing Policies and Control Methods

Implementing the Green Process

Messaging Across The Country

Scanning and File Tagging

Document Management

Banking and Payroll Management

Selling the Green Process at the National Level

Best Sustainable Business Practices

Overcoming the Negative Barriers

Focus on Future Sustainability

Think Outside the Box and on the Grass

Reduce, Recycle, Reuse, Realign = Reward

Resources and Bibliography

Resources

Bibliography

Instructions and Guides

Step-by-Step Instructions On Planning a Green Press Event

How to work with the media

Sample Media, Marketing and Communications Materials

Venue Green Assessment

Venue Best Practices Questionnaire

Venue: Landfill Diversion Objectives Questionnaire

Venue: Energy Usage and Conservation Questionnaire

Venue and CVB: Public Transportation Questionnaire

Venue: Public Water Usage and Conservation Questionnaire

Venue: Product Usage for Custodial and Maintenance

Venue Caterer: Product Usage Food, Beverage and Services Questionnaire

Vendor Green Assessment

Best Practices Guidelines for Events

Special Event Planners Best Practices Guidelines

Live Earth Wish List

(Natural Resources Defense Council, NRDF)

Certification Registration

Notes

Index

Table of Contents provided by Publisher. All Rights Reserved.