Adrienne D. Capps, CFRE, has worked on the nonprofit sector as a fundraiser and marketer for her entire career. Over the past eleven years, she has raised nearly $20 million for a variety of causes, including at-risk youth, mental health, and higher education in Virginia, New York, and California.
Matthew Bauer is the President of BetterWorld Telecom. As a social entrepreneur, Matt has worked to improve communities in the United States and abroad in both for-profit and nonprofit sectors over the past twenty years.
Foreword | |
Preface | |
Green Facts | |
About the Editors | |
Green Management | |
Raising Green By Being Green - Charity Fundraising | |
What is 'green fundraising' and why do it? | |
Greening Your Annual Fund/Direct Mail Program | |
Greening Your Grant Writing | |
Greening Your Fundraising Events | |
Greening Your Major/Planned Gifts Program | |
Conclusion | |
The Green Bottom-Line | |
Your Budget, Before and After Greening | |
Looking for Opportunities to Improve - The Green Audit | |
Green Buildings | |
Lighting | |
Heating and Cooling | |
Saving Money by Saving Water | |
Transportation | |
Meetings and Events | |
Reduce, Reuse, Recycle | |
Human Capital | |
Green Cleaning | |
Green Insurance | |
Clean Energy | |
Carbon Offsets | |
Green Printing | |
Green Bank | |
Green Computing | |
Green Offices | |
Promotion and Publicity | |
Conclusion | |
Developing a Green Management and Employee Plan | |
Developing a Green Management and Employee Plan, Overview | |
Phase One: Developing the Green Plan | |
Phase Two: Key Steps in the Implementation of the Green Plan the Launch | |
Phase Three: Ongoing Management and Improvement of the Plan | |
Conclusion | |
Creating Your Green Marketing and Communications Plan | |
Introduction | |
Green Marketing in the Corporate World | |
Green Marketing in the Environmental Movement | |
Greenwashing | |
Why Green Marketing and Communications Matter To Charities | |
Five Elements of Your Green Communications Plan | |
Outreach to Press | |
Thought Leadership | |
Partnerships | |
Online and Social Media | |
Taking Advantage of Opportunities | |
Communications and Public Policy | |
Whom to Talk to | |
Keeping Communication Open | |
Note of Caution - Public Officials | |
Case Study: Mother Jones | |
Magazine | |
Case Study: Habitat for Humanity of Metro Denver | |
Introduction to the Appendices | |
reen Events | |
Yesterday and Today | |
Triple Bottom Line (TBL) Event Planning | |
Seven Steps to Best Practices in Greening Events | |
Case Study | |
Conclusion | |
reening Your Organization's Travel | |
Introduction | |
Carbon Neutral Travel | |
Green Travel Policies | |
Before Traveling | |
Learn About Your Destination | |
While Traveling | |
VolunTourism | |
Selecting a Green Travel Company | |
Sustainable Travel Award Winners | |
Conclusion | |
The Green Office | |
Building Green and Greening Your Building | |
Getting Started | |
Sustainable Building Design | |
Conclusion | |
Green Purchasing | |
Introduction | |
Green Labels - A Guidance to Green Products | |
Process of Certification | |
Green Labels in Use | |
Examples of green purchasing | |
Conclusion | |
Making the Move to Green Transportation | |
The Cost of Cars: An Environmental Toll | |
Subsidizing Mass Transit | |
Walking and Biking: The Scenic Route | |
Car Sharing: Surrendering Your Keys | |
Charging Around: The Electric Car Infrastructure | |
Your Fleet: Market-Available Green Cars and Trucks | |
How to Buy a Fleet Car | |
How to Use Incentives for Green Transportation | |
Driving Green | |
Fleet Management | |
Conclusion | |
Green Office Practices | |
Introduction | |
Green Strategy For The Office | |
Eco-friendly Furniture | |
Office Supplies | |
Electricity | |
Office Equipment and Operation of Equipment | |
Kitchen and Break Rooms | |
Bathrooms | |
Cleaning of the Office | |
Waste | |
Conclusion | |
Green Technology Solutions | |
Introduction | |
Energy Management | |
Waste Management | |
Conclusion | |
Environmentally Friendly | |
Being Green: Managing Chemical Use | |
Chemical Management Systems: Roles and Responsibilities | |
Principles of Good Chemical Management | |
Limiting and Controlling Chemical Hazards | |
Conclusion | |
Closing the Loop: Reducing, Re-using and Recycling | |
Introduction | |
Dealing with Waste | |
Reduce | |
Reuse | |
Recycle | |
Vendor and Source Assessment | |
Conclusion | |
Water-Wise Actions in a Warming World: Green Solutions to Help the Planet and Your Bottom Line | |
Introduction | |
Positive Actions and Impacts | |
Water-Wise Planning and Actions | |
Long-Term Planning, Education, and Outreach for a Greener, Water-Wise Organization | |
Conclusion | |
Green Energy for Your Nonprofit | |
Introduction to Clean Energy | |
Options for Purchasing Clean Energy Overview in the U.S | |
What is a Renewable Energy Credit (REC)? | |
Empowering Your Community to Switch To Clean Energy | |
Communicating Your Clean Energy Message | |
Conclusion | |
Advocacy for Green Nonprofits | |
Creating a Ripple Effect | |
ADVOCACY = FUNDRAISING | |
"501(c)...WHAT?" | |
Getting Started With Green Advocacy | |
Greener Advocacy Tools | |
Putting Together A Green Advocacy Team | |
Online Social Media As A Green Advocacy Tool | |
Types of Advocacy: Everyday, Grassroots and Grasstops | |
Conclusion | |
Green Nonprofit Office Audit | |
Green Audit Nonprofit Office Audit | |
Greening the Nonprofit Office Audit | |
The Environmental Audit | |
Conclusion | |
Case Studies | |
IFAW's Green Initiative Case Study for Green Non-Profits | |
Introduction | |
Background | |
Rationale | |
Key Components to IFAW Green Initiative | |
IFAW's Carbon Offset Providers and their Projects | |
Connecting the Dots for Conard House Case Study | |
Greening Community Mental Health | |
Overview | |
Key Challenges | |
Solutions | |
Summary of Results | |
Key Success Factors | |
Conclusion | |
The Motivation for the Schizophrenia Society of Canada to become Green Case Study | |
The Organization | |
Schizophrenia Society Of Canada Rising Costs | |
Developing Policies and Control Methods | |
Implementing the Green Process | |
Messaging Across The Country | |
Scanning and File Tagging | |
Document Management | |
Banking and Payroll Management | |
Selling the Green Process at the National Level | |
Best Sustainable Business Practices | |
Overcoming the Negative Barriers | |
Focus on Future Sustainability | |
Think Outside the Box and on the Grass | |
Reduce, Recycle, Reuse, Realign = Reward | |
Resources and Bibliography | |
Resources | |
Bibliography | |
Instructions and Guides | |
Step-by-Step Instructions On Planning a Green Press Event | |
How to work with the media | |
Sample Media, Marketing and Communications Materials | |
Venue Green Assessment | |
Venue Best Practices Questionnaire | |
Venue: Landfill Diversion Objectives Questionnaire | |
Venue: Energy Usage and Conservation Questionnaire | |
Venue and CVB: Public Transportation Questionnaire | |
Venue: Public Water Usage and Conservation Questionnaire | |
Venue: Product Usage for Custodial and Maintenance | |
Venue Caterer: Product Usage Food, Beverage and Services Questionnaire | |
Vendor Green Assessment | |
Best Practices Guidelines for Events | |
Special Event Planners Best Practices Guidelines | |
Live Earth Wish List | |
(Natural Resources Defense Council, NRDF) | |
Certification Registration | |
Notes | |
Index | |
Table of Contents provided by Publisher. All Rights Reserved. |
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