Nonprofit Guide to Going Green

by Ted Hart (ePhilanthropyFoundation.org); Editor: Adrienne D. Capps; Editor: Matthew Bauer

• ISBN13: 9780470588710
• ISBN10: 0470588713
• Format: eBook
• Copyright: 2009-12-01
• Publisher: Wiley

Summary

The definitive, practical, go-to resource guide on helping all charities become more "green"Nonprofit Guide to Going Green is your comprehensive learning tool to guide nonprofits and NGOs towards becoming greener. A desktop reference for any charitable organization to become greener, this essential book gives your organization the support it needs to take proactive steps to protect the environment while fulfilling its mission.Timely and clearly written, with contributions from experts from around the globe, Nonprofit Guide to Going Green leads the way in helping charities in all countries meet this challenge.'ˆ— 'ˆ— Helps nonprofits green their efforts and carbon footprint 'ˆ— Shows CEOs, presidents, deans, marketing officers, board members proactive steps they can take to protect the environment 'ˆ— Teaches how to do a self-audit and plan for a more environmentally sensitive future 'ˆ—Nonprofit Guide to Going Green delivers a timely and essential call to action for this new century. Can your organization afford not to "go green?"

Table of Contents

Introduction

Green Facts

About the Editors

Green Management

Raising Green By Being Green-Charity Fundraising

What Is 'Green Fundraising' and Why Do It?

Greening Your Annual Fund/Direct Mail Program

Greening Your Grant Writing

Greening Your Fundraising Events

Greening Your Major/Planned Gifts Program

Conclusion

The Green Bottom Line

Your Budget, Before and After Greening

Looking for Opportunities to Improve: The Green Audit

Green Buildings

Lighting

Heating and Cooling

Saving Money by Saving Water

Transportation

Meetings and Events

Reduce, Reuse, Recycle

Human Capital

Green Cleaning

Green Insurance

Clean Energy

Carbon Offsets

Green Printing

Green Bank

Green Computing

Green Offices

Promotion and Publicity

Conclusion

Developing a Green Management and Employee Plan

Overview

Phase One: Developing the Green Plan

Phase Two: Implementation of the Green Plan

Phase Three: Ongoing Management, Measurement, and Improvement

Conclusion

Creating Your Green Marketing and Communications Plan

Introduction

Green Marketing in the Corporate World

Green Marketing in the Environmental Movement

Greenwashing

Why Green Marketing and Communications Matter to Charities

Five Elements of Your Green Communications Plan

Outreach to Press

Thought Leadership

Partnerships

Online and Social Media

Taking Advantage of Opportunities

Communications and Public Policy

Whom to Talk to

Keeping Communications Open

Note of Caution: Public Officials

Case Study: Mother Jones Magazine

Case Study: Habitat for Humanity of Metro Denver

Introduction to the Appendixes

Green Events

Yesterday and Today

Triple-Bottom-Line Event Planning

Seven Steps to Best Practices in Greening Events

Case Study

Conclusion

Greening Your Organization's Travel

Introduction

Carbon-Neutral Travel

Green Travel Policies

Learn About Your Destination

While Traveling

Voluntourism

Selecting a Green Travel Company

Sustainable Travel Award Winners

Conclusion

The Green Office

Building Green and Greening Your Building

Getting Started

Sustainable Building Design

Conclusion

Green Purchasing

Introduction

Green Labels: A Guidance to Green Products

Certification Process

Green Labels in Use

Examples of Green Purchasing

Conclusion

Making the Move to Green Transportation

The Cost of Cars: An Environmental Toll

Subsidizing Mass Transit

Walking and Biking: The Scenic Route

Car Sharing: Surrendering Your Keys

Charging Around: The Electric Car Infrastructure

Your Fleet: Available Green Cars and Trucks

How to Buy a Fleet Car

How to Use Incentives for Green Transportation

Driving Green

Fleet Management

Conclusion

Green Office Practices

Introduction

Green Strategy for the Office

Eco-friendly Furniture

Office Supplies

Electricity

Office Equipment and Operation of Equipment

Kitchen and Break Rooms

Bathrooms

Cleaning of the Office

Waste

Conclusion

Green Technology Solutions

Introduction

Energy Management

How Virtualization Make Sense

Waste Management

Conclusion

Environmentally Friendly

Being Green

Chemical Management Systems: Roles and Responsibilities

Principles of Good Chemical Management

Limiting and Controlling Chemical Hazards

Conclusion

Closing the Loop

Introduction

Dealing with Waste

Reduce

Reuse

Recycle

Vendor and Source Assessment

Conclusion

Bibliography

Water-Wise Actions in a Warming World

Introduction

Positive Actions and Impacts

Water-Wise Planning and Actions

Long-Term Planning, Education, and Outreach for a Greener, Water-Wise Organization

Your Contribution to a Greener, Water-Wise Future

Green Energy for Your Nonprofit

Introduction to Clean Energy

Overview of Options for Purchasing Clean Energy in the United States

What Is a Renewable Energy Credit?

Empowering Your Community to Switch to Clean Energy

Communicating Your Clean Energy Message

Conclusion

Advocacy for Green Nonprofits

Creating a Ripple Effect

Advocacy = Fundraising

"501(c)...What?"

Getting Started with Green Advocacy

Greener Advocacy Tools

Putting Together a Green Advocacy Team

Online Social Media as a Green Advocacy Tool

Types of Advocacy: Everyday, Grassroots, and Grasstops

Conclusion

Green Nonprofit Office Audit

Green Audit

Green Nonprofit Office Audit

Conclusion

Case Studies

IFAW's Green Initiative Case Study

Introduction

Background

Rationale

Key Components to IFAW Green Initiative

Connect the Dots for Conard House Case Study

Overview

Key Challenges

Solutions

Summary of Results

Key Success Factors

Conclusion

Motivation for the Schizophrenia Society of Canada to Become Green

Organization

Schizophrenia Society of Canada Rising Costs

Developing Policies and Control Methods

Implementing the Green Process

Messaging across the Country

Scanning and File Tagging

Document Management

Banking and Payroll Management

Selling the Green Process at the National Level

Best Sustainable Business Practices

Overcoming the Negative Barriers

Focus on Future Sustainability

Think Outside the Box and on the Grass

Reduce, Recycle, Reuse, Realign = Reward

Resources and Bibliography

Resources

Bibliography

Instructions and Guides

Step-by-Step Instructions on Planning a Green Press Event

How to Work with the Media

Sample Media, Marketing, and Communications Materials

Green Event (Venue) Assessment

Venue Best Practices Questionnaire

Event Venue: Landfill Diversion Objectives Questionnaire

Event Venue: Energy Usage and Conservation Questionnaire

Event Venue and Convention and Visitors Bureau (CVB): Public Transportation Questionnaire

Event Venue: Public Water Usage and Conservation Questionnaire

Event Venue: Product Usage for Custodial and Maintenance

Event Venue Caterer: Product Usage Food, Beverage, and Services Questionnaire

Event Vendor Green Assessment

Best Practices Guidelines for Events

Special Event Planners' Best Practices Guidelines

Set Designer Best Practices

Live Earth Wish List

Certification Registration

Notes

Index

Table of Contents provided by Publisher. All Rights Reserved.