And Now a Few Words From Me Advertising's Leading Critic Lays Down the Law, Once and For All

by Garfield, Bob

• ISBN13: 9780071403160
• ISBN10: 0071403167
• Edition: 1st
• Format: Paperback
• Copyright: 2003-02-11
• Publisher: McGraw-Hill Education

Summary

"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."--Miami HeraldA witty and frank look at the ad biz from one of its most respected voicesAdvertising has become an endless stream of clicheacute;s, cheesy productions, miscast celebrities, and gratuitous sex--and take-no-prisonersAdvertising Agecolumnist Bob Garfield has had enough.In the often hilarious, always dead-onAnd Now a Few Words from Me, Garfield looks at the best and the worst in today's advertising as he tells advertising pros that it's time to swallow their own egos, return clients' rights to the forefront, and--once and for all--eliminate bad advertising from the face of the earth.

Author Biography

Bob Garfield is a prominent and influential columnist, critic, essayist, pundit, and personality. His weekly "Ad Review" in Advertising Age singles out individual ads for well-deserved praise or scorn and is the most watched and discussed column in the advertising industry. Garfield--who also cohosts NPR's "On the Media"--has been a columnist for USA Today, contributing editor for the Washington Post Magazine, and contributor to the New York Times, Playboy, Sports Illustrated, and many other publications.

Table of Contents

Introduction: The Ten Commandments of Advertising, Brought to You by God	p. vii
Rules Are Made to Be Observed	p. 1
Original Sin	p. 19
Apropos of Something	p. 35
Exercise Regularly and Try Cutting Back on the Sex	p. 61
Ogilvy Was Wrong	p. 87
Be My Guest	p. 103
Are You Doomed? Take This Simple Quiz!	p. 125
Hold the Sleaze, Please	p. 143
Bless Me, Garfield, For I Have Screwed Up Big Time	p. 165
Go Forth and Advertise	p. 185
Afterword	p. 197
Index	p. 201
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