Official Tourism Websites A Discourse Analysis Perspective

by Hallett, Richard W.; Kaplan-Weinger, Judith

• ISBN13: 9781845411367
• ISBN10: 1845411366
• Format: Paperback
• Copyright: 2010-03-24
• Publisher: Channel View Publications

Summary

This text explores tourism websites as mediums of identity construction and promotion. As interactive modes of communication, tourism websites for nations, cities, and attractions function critically in the new capitalism as calls for social action in contributing to economic and social rebirth, growth, and preservation.

Author Biography

Richard W. Hallett is Professor of Linguistics at Northeastern Illinois University in Chicago, IL. He received his PhD in inguistics from the University of South Carolina. In addition to the discourse of tourism, his research interests include second language acquisition, sociolinguistics and World Englishes.
Judith Kaplan-Weinger is Professor of Linguistics at Northeastern Illinois University in Chicago, IL. She earned her PhD in linguistics from Georgetown University. Her teaching and research interests lie in, aside from language and tourism, the multi-modal discourse analysis of grief and mourning.

Table of Contents

Acknowledgements	p. xi
Foreword	p. xiii
Introduction	p. 1
Discourse of Tourism	p. 1
Why Websites?	p. 2
Why English?	p. 3
Outline of the Text	p. 4
Identity and the World Wide Web: Methods of Analysis	p. 6
Critical Discourse Analysis	p. 7
Mediated Discourse Analysis	p. 8
Multimodal Discourse Analysis: Linguistic and Visual Texts	p. 10
Travel as Metaphor: Websites as Narratives	p. 12
Conclusion	p. 13
Narrative of the Nation: Baltic Tourism Websites in the Post-Soviet Context	p. 15
Introduction	p. 15
History	p. 15
Linguistic and Visual Texts in the Social Construction of National Identity	p. 16
The Social Construction of Independent Identity: Language Choice	p. 17
The Social Construction of Independent Identity: Linguistic Texts	p. 18
The Social Construction of Independent Identity: Visual Texts	p. 23
People	p. 23
Locales	p. 28
Conclusion	p. 32
The Tourist as Pilgrim, the Pilgrim as Tourist: Santiago de Compostela	p. 33
Multimodal Discourse Analysis: Linguistic Texts	p. 35
Multimodal Discourse Analysis: Visual Texts	p. 39
Rebirth of an American City: New Orleans, Louisiana	p. 44
Introduction	p. 44
Metaphor in pre-Katrina Louisiana Tourism Websites	p. 45
Metaphor in pre-Katrina Louisiana Tourism Websites: Reinforcement	p. 48
Metaphor in post-Katrina Louisiana Tourism Websites	p. 51
Conclusion	p. 55
'100 Yearsà Steel Strong': Forging an Identity for Gary, Indiana	p. 57
Introduction	p. 57
Steel as Metaphor	p. 59
Conclusion	p. 68
The Tourist as Patriot: Sports and Nationalism	p. 69
Introduction	p. 69
Baseball Hall of Fame: Mission, Promotion and History	p. 72
Basketball Hall of Fame: Mission, Promotion and History	p. 74
National Baseball Hall of Fame: Linguistic and Visual Analysis	p. 75
Naismith Basketball Hall of Fame: Linguistic and Visual Analysis	p. 81
Conclusion	p. 85
Balancing Promotion and Warning in the Construction of National Identity in Travel Guides: The Case of Myanmar/Burma	p. 87
Introduction	p. 87
Background	p. 89
Official Myanmar Website	p. 90
Lonely Planet	p. 99
Conclusion	p. 100
Constructing Self versus Other in Parodic Travel Guides	p. 101
Stereotyping an Eastern European Identity: Molvania	p. 102
Parodying Southeast Asian Tourism: Phaic Tan	p. 104
Satirizing Central America: San Sombrèro	p. 107
Conclusion	p. 113
Conclusion: On Tourism, Identity and the World Wide Web	p. 114
References	p. 122
Index	p. 127
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