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John A. Davis is the author of several acclaimed marketing books: The Olympic Games Effect; Competitive Success; Measuring Marketing; Magic Numbers for Sales Management; and Magic Numbers for Consumer Marketing. He is a member of the marketing faculty at the Lundquist College of Business, University of Oregon. Previously, he was Dean, Global MBA Program, and Professor of Marketing at SP Jain, with campuses in Singapore, Dubai, and Sydney. In 2010, he was the recipient of the "Best Professor in Marketing" honor, awarded by CMO Asia and Asia's Best Business School Awards. Before SP Jain, he was Department Chair and Professor of Marketing at Emerson College, and Professor of Marketing Practice at Singapore Management University, where he received the "Most Inspiring Teacher" award and Dean's Teaching Honors. John regularly consults with leading global companies and is a sought-after conference speaker, including: TEDx, YPOs, Global Brand Forum, World Knowledge Forum, American Marketing Association, the Lausanne Sports Management Conference, and Entrepreneur's Organization. He has founded two award-winning companies and has led marketing teams at Nike, Informix, and Transamerica. He received his MBA from Columbia University and his BA from Stanford University.
John and his wife, Barb, have three terrific children, Katie, Chris, and Bridget. They also have two dogs, Milo and Grinner, and two cats, Spike and Zola. Grinner thinks she rules the world, and the other family pets support this delusion.
Acknowledgments | p. ix |
Introduction | p. xi |
History, Legacy, Tradition | |
The Olympic Dream | p. 3 |
The Olympic Experience | p. 15 |
The Olympic Dynamics | p. 35 |
The Olympic Host Cities | p. 47 |
Section I Sponsorship Preparation Questions | p. 115 |
Success and Achievement | |
The Olympic Stage | p. 129 |
The Olympic Halo | p. 145 |
The Olympic Spirit | p. 159 |
Section II Sponsorship Preparation Questions | p. 169 |
Controversy and Challenge | |
The Olympic Challenges | p. 175 |
Section III Sponsorship Preparation Questions | p. 185 |
Reputation Development | |
The Olympic Opportunity | p. 189 |
The Olympic Sponsor Case Brief: Acer | p. 221 |
The Olympic Sponsor Case Brief: Samsung | p. 227 |
The Olympic Sponsor Case Study: Coca-Cola | p. 235 |
The Olympic Sponsor Case Study: Visa | p. 245 |
Section IV Sponsorship Preparation Questions | p. 261 |
Olympic Marketing Victory | |
The Olympic Fans | p. 267 |
The Olympic Creative Execution | p. 295 |
The Olympic Marketing Communications | p. 313 |
The Olympic Sponsorship Checklist | p. 337 |
The Olympic Sponsorship Lessons | p. 341 |
Section V Sponsorship Preparation Questions | p. 345 |
About the Companion Web Site | p. 349 |
Notes | p. 351 |
Index | p. 385 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.