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9781466407060

One Hard Question

by ;
  • ISBN13:

    9781466407060

  • ISBN10:

    1466407069

  • Format: Paperback
  • Copyright: 2011-11-03
  • Publisher: Createspace Independent Pub

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Supplemental Materials

What is included with this book?

Summary

This book is an attempt to explain how great brands came into being and how companies and individuals can produce great brands today.Our premise it that all these successes involved asking One Hard Question. The only way to find the right answer was to ask the right question in the first place. Of course not all the examples discussed in the book are successes, but there's much to be learned from these too.The book will be of interest whether you're a marketing executive, an agency person (of whatever ilk) or a student. Or just someone who'd like to understand a bit more about the brand-centric universe we live in.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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