Acknowledgements | p. vi |
Introduction | p. 1 |
Finding the 'Right Reader' | p. 11 |
'Just Like You': Fame, Narcissism and the Self-Fulfilling Prophesy of A Heartbreaking Work of Staggering Genius | p. 28 |
Mistakes He Knew He Was Making | p. 45 |
A Publisher's Progress: You Shall Know Our Velocity and the McSweeney's Publishing Model | p. 65 |
The Optimist | p. 84 |
Notes | p. 98 |
Works Cited | p. 110 |
Index | p. 135 |
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