Online Auctions! : I Didn't Know You Could Do That...

by Frey, Bruce

• ISBN13: 9780782127089
• ISBN10: 0782127088
• Format: Paperback
• Copyright: 2000-09-01
• Publisher: John Wiley & Sons Inc

Summary

Slone aims his information at sellers who want to become power sellers, offering bite-size, easy instructions for three popular online auction sites, tips on how to craft an auction that draws buyers, interviews with auction officials, and more. CD contains useful software and templates.

Table of Contents

Introduction	ix
BUYING STARTS HERE	1	(28)
Budgeting when Buying	3	(4)
Finding the Hidden Costs when Buying	7	(4)
Buying from Peter to Sell to Paul	11	(7)
Checking Out the Seller	18	(11)
BIDDING TO WIN	29	(20)
What Is It Worth?	30	(6)
Sniping---Going, Going, Gotcha!	36	(6)
Don't Bite into the Bad Apples	42	(3)
Completing the Purchase	45	(2)
Expert Bidding Advice	47	(2)
BUYING INTO THE ONLINE COMMUNITY	49	(14)
Let 'Em Know What You Think	50	(7)
Keeping Track of Your Auctions	57	(2)
Learning from Sellers	59	(4)
POWER SELLING STARTS HERE	63	(16)
Budgeting when Selling	64	(3)
Hidden Selling Costs	67	(7)
Checking Out the Buyer	74	(5)
SELLING TO WIN	79	(38)
Figuring Profit from All the Angles	80	(4)
Auction Wrinkles	84	(3)
Setting Opening Prices and Reserves	87	(2)
Naming Your Game	89	(2)
Aren't I Supposed to Make a Profit? Maybe	91	(1)
Answering Questions	92	(2)
Following the Bidding	94	(3)
Responding Quickly	97	(2)
Spotting Troublemakers	99	(5)
Ending an Auction Early	104	(2)
Canceling Bids	106	(2)
Site Outages and Other Anomalies	108	(1)
Location, Location, Location	109	(6)
Expert Selling Advice	115	(2)
CLOSING THE SALE	117	(26)
It's All about Trust	118	(2)
Spotting Potential Problems	120	(4)
Collecting Information	124	(6)
Reminders and Other Ticklers	130	(3)
Why Positive Feedback Matters	133	(3)
Building Future Business	136	(2)
Problem Customers	138	(2)
Collecting and Paying Taxes	140	(3)
MAKING THE EXCHANGE	143	(24)
Accepting Checks and Money Orders	144	(4)
Credit Card Payments	148	(5)
Escrow Services	153	(3)
Shipping Safely and Securely	156	(4)
Different Ways to Ship	160	(4)
Insuring Matters	164	(1)
Electronic Postage	165	(2)
DESIGNING A KILLER LISTING	167	(40)
Information Basics	168	(5)
Naming Your Auction	173	(4)
A Few Words Are Worth a Thousand Bids	177	(3)
A Picture Is Worth a Thousand Bids	180	(9)
Sending Them to Your Web Site and Other HTML Tricks	189	(10)
Timing the Closing	199	(5)
Expert Advice on Listings	204	(3)
YOUR NAME ON THE SHINGLE	207	(20)
Deciding What to Sell	208	(4)
Tracking the Competition	212	(2)
Setting Sales Policies	214	(4)
Privacy Policies	218	(3)
Is a Ruble Worth More than a Flintstone?	221	(2)
Expert Customer Service Advice	223	(4)
SELLING INTO THE ONLINE COMMUNITY	227	(12)
Following the Rules	228	(4)
Learning from Your Customers	232	(2)
Collectibles Certification Services	234	(1)
Online Sites and Organizations	235	(1)
Reviewing for the Final Exam	236	(3)
ONLINE AUCTION SITES	239	(4)
Index	243