Online Surveys For Dummies^®

by Vivek Bhaskaran; Jennifer LeClaire

• ISBN13: 9780470610558
• ISBN10: 0470610557
• Format: eBook
• Copyright: 2010-05-01
• Publisher: For Dummies

Summary

The easy way to build effective online surveys for your business, with three months of free service!By targeting select response groups, online surveys are a great way to help your business, group, or organization get valuable feedback quickly. But with over 40 vendors and hundreds of options available, where do you start? This friendly book walks you step by step through the process of creating, launching, and getting results from an online survey.You'll learn about the tools involved, what results to expect, how to build a compelling survey, tips for identifying the right audience, and how to analyze the results. Discover What a survey is and how to put one together Survey lingo and a sample survey to study How to develop questions and assemble them into an attractive, easy-to-use interface that encourages response Tips for identifying and contacting the respondents you want to hear from The steps involved in making a usable analysis of the results Pitfalls to avoid, things to check out before launching a survey, and best practicesWith the book, you'll also receive three months of free service from a top survey vendor to get you started.

Table of Contents

Introduction

Getting Started with Online Surveys

Understanding Online Surveys

Steering Clear of Common Terminology Confusion

Trying Your Hand at Online Surveys

Online Survey Tools You Can Use

Building Compelling Surveys

Preparing to Build Your Survey

Developing Questions that Get Responses

Building a Compelling Survey

Exploring Different Survey Types

Distributing Your Survey to Target Audiences

Preparing to Launch Your Online Survey

Steering Clear of Spam Complaints

Sending Your Survey to the Masses

Surveying Survey Administration

Analyzing Your Online Survey Results

Diving into Your Online Survey Reports

Daring to Get Advanced with Survey Analytics

Reporting Your Online Survey Results

The Part of Tens

Ten Ways to Increase Your Response Rates

Ten Common Survey Mistakes to Avoid

Ten Online Survey Best Practices

Glossary

Index

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