The Only Three Questions That Count Investing by Knowing What Others Don't

by Fisher, Kenneth L.; Chou, Jennifer; Hoffmans, Lara; Cramer, James J.

• ISBN13: 9780470292679
• ISBN10: 0470292679
• Edition: 1st
• Format: Paperback
• Copyright: 2008-10-20
• Publisher: Wiley

Summary

"The Only Three Questions That Count" shows individuals how to think about investing for themselves and how to develop innovative ways to understand and profit from the markets.

Author Biography

Ken Fisher is best known for his prestigious "Portfolio Strategy" column in Forbes magazine, where his twenty-four year tenure of high-profile calls makes him the fourth longest-running columnist in Forbes' 90-year history. Ken is the founder, Chairman, and CEO of Fisher Investments—an independent, global money management firm with over $45 billion under management—and has appeared in most major American finance or business periodicals. He is also the author of the new investment book, The Ten Roads to Riches, from Wiley.

Jennifer Chou is a Research Analyst of global capital markets and macroeconomics at Fisher Investments. She graduated from the University of California with a BS in finance.

Lara Hoffmans is a Research Analyst at Fisher Investments. She graduated from the University of Notre Dame with a BA in theatre.

Table of Contents

Acknowledgments	p. ix
Foreword	p. xiii
Preface	p. xix
Who Am I to Tell You Something That Counts?	p. xix
Idiots and Professionals: Oh, but I Repeat Myself	p. xxii
Because Mr. Crafty, It's Not a Craft	p. xxvi
It's All Latin to Me-Starting to Think like a Scientist	p. xxix
The Only Three Questions That Count	p. xxx
Question One: What Do You Believe That Is Actually False?	p. 1
If You Knew It Was Wrong, You Wouldn't Believe It	p. 1
The Mythological Correlation	p. 8
Always Look at It Differently	p. 20
When You Are Really, Really Wrong	p. 27
Question Two: What Can You Fathom That Others Find Unfathomable?	p. 37
Fathoming the Unfathomable	p. 37
Ignore the Rock in the Bushes	p. 38
Discounting the Media Machine and Advanced Fad Avoidance	p. 40
The Shocking Truth about Yield Curves	p. 48
What the Yield Curve Is Trying to Tell You	p. 63
The Presidential Term Cycle	p. 72
Question Three: What the Heck Is My Brain Doing to Blindside Me Now?	p. 81
It's Not Your Fault-Blame Evolution	p. 81
Cracking the Stone Age Code-Pride and Regret	p. 87
The Great Humiliator's Favorite Tricks	p. 105
Get Your Head Out of the Cave	p. 107
Capital Markets Technology	p. 119
Building and Putting Capital Markets Technology into Practice	p. 119
It's Good while It Lasts	p. 122
Forecast with Accuracy, Not like a Professional	p. 128
Better Living through Global Benchmarking	p. 140
When There's No There, There!	p. 165
Johns Hopkins, My Grampa, Life Lessons, and Pulling a Gertrude	p. 165
In the Center Ring-Oil versus Stocks	p. 171
Sell in May because the January Effect Will Dampen Your Santa Claus Rally Unless There Is a Witching Effect	p. 185
No, It's Just the Opposite	p. 193
When You Are Wrong-Really, Really, Really Wrong	p. 193
Multiplier Effects and the Heroin-Addicted Apple iPod Borrower	p. 202
Let's Trade This Deficit for That One	p. 213
The New Gold Standard	p. 222
Shocking but True	p. 235
Supply and Demand ... and That's It	p. 235
Weak Dollar, Strong Dollar-What Does It Matter?	p. 257
The Great Humiliator and Your Stone-Age Brain	p. 273
That Predictable Market	p. 273
Anatomy of a Bubble	p. 282
Some Basic Bear Rules	p. 293
What Causes a Bear Market?	p. 304
Putting It All Together	p. 311
Stick with Your Strategy and Stick It to Him	p. 311
Four Rules That Count	p. 324
Finally! How to Pick Stocks That Only Win	p. 343
When the Heck Do You Sell?	p. 352
Conclusion	p. 359
Transformationalism	p. 360
U.S. Equity Total Returns 1830 to 1925	p. 367
S&P 500 Composite Returns	p. 369
Simulated Technology Returns	p. 375
Nasdaq Composite Returns	p. 377
U.K. Stock Market Total Returns	p. 381
U.K. Stock Market (FTSE All-Share) Total Returns	p. 385
Germany Stock Market Returns	p. 389
Germany Stock Market (DAX) Total Returns	p. 393
Japan Stock Market Total Returns	p. 397
Japan Stock Market (TOPIX) Total Returns	p. 401
Fisher Investments Global Total Return Performance	p. 405
Ten-Year History of the Forbes Report Card	p. 407
The United Deficits: Data	p. 409
Notes	p. 411
Glossary	p. 421
Index	p. 431
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