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Lara Hoffmans is a content manager at Fisher Investments, managing editor of MarketMinder.com, a regular contributor to Forbes.com and coauthor of the bestsellers The Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat, Debunkery and Markets Never Forget (But People Do).
Jennifer Chou graduated from the University of California with a BS in finance. She was a research analyst of global capital markets and macroeconomics at Fisher Investments.
Preface | p. ix |
Acknowledgments | p. xix |
Question One: What Do You Believe That Is Actually False? | p. 1 |
If You Knew It Was Wrong, You Wouldn't Believe It | p. 1 |
The Mythological Correlation | p. 8 |
Always Look at It Differently | p. 15 |
When You Are Really, Really Wrong | p. 21 |
Question Two: What Can You Fathom That Others Find Unfathomable? | p. 31 |
Fathoming the Unfathomable | p. 31 |
Ignore the Rock in the Bushes | p. 32 |
Discounting the Media Machine and Advanced Fad Avoidance | p. 33 |
The Shocking Truth About Yield Curves | p. 38 |
What the Yield Curve Is Trying to Tell You | p. 49 |
The Presidential Term Cycle | p. 57 |
Question Three: What the Heck Is My Brain Doing to Blindside Me Now? | p. 67 |
It's Not Your Fault-Blame Evolution | p. 67 |
Cracking the Stone Age Code-Pride and Regret | p. 72 |
The Great Humiliator's Favorite Tricks | p. 85 |
Get Your Head Out of the Cave | p. 87 |
Capital Markets Technology | p. 95 |
Building and Putting Capital Markets Technology Into Practice | p. 95 |
It's Good While It Lasts | p. 100 |
Forecast With Accuracy, Not Like a Professional | p. 105 |
Better Living Through Global Benchmarking | p. 113 |
When There's No There, There! | p. 131 |
Johns Hopkins, My Grampa, Life Lessons and Pulling a Gertrude | p. 131 |
In the Center Ring-Oil Versus Stocks | p. 136 |
Sell in May Because the January Effect Will Dampen Your Santa Claus Rally Unless There Is a Witching Effect | p. 148 |
No, It's Just The Opposite | p. 155 |
When You Are Wrong-Really, Really, Really Wrong | p. 155 |
Multiplier Effects and the Heroin-Addicted iPod Borrower | p. 163 |
Let's Trade This Deficit for That One | p. 170 |
The New Gold Standard | p. 175 |
Shocking But True | p. 185 |
Supply and Demand … and That's It | p. 185 |
Weak Dollar, Strong Dollar-What Does It Matter? | p. 200 |
The Great Humiliator and Your Stone Age Brain | p. 213 |
That Predictable Market | p. 213 |
Anatomy of a Bubble | p. 221 |
Some Basic Bear Rules | p. 229 |
What Causes a Bear Market? | p. 244 |
Putting It All Together | p. 251 |
Stick With Your Strategy and Stick It to Him | p. 251 |
Four Rules That Count | p. 257 |
Finally! How to Pick Stocks That Only Win | p. 274 |
When the Heck Do You Sell? | p. 281 |
Conclusion: Time to Say Goodbye | p. 289 |
Transformationalism | p. 290 |
Causal Correlations and the Correlation Coefficient | p. 295 |
News You Can't Use | p. 299 |
Greater Fools | p. 301 |
I Hate Funds | p. 303 |
Annualized Versus Average | p. 307 |
The Wizard of Oz and an OZ of Gold | p. 309 |
1980 Revisited | p. 313 |
Popular But Problematic | p. 317 |
Covered Calls-Covering What? | p. 321 |
Notes | p. 323 |
About the Authors | p. 329 |
Index | p. 331 |
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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.