Opinion Polls and the Media Reflecting and Shaping Public Opinion

by Holtz-Bacha, Christina; Stromback, Jesper; Strömbäck, Jesper

• ISBN13: 9780230278899
• ISBN10: 0230278892
• Format: Hardcover
• Copyright: 2012-05-15
• Publisher: Palgrave Macmillan

Summary

A collection of original essays drawing together international research on the media's use of opinion polls, covering both theoretical and methodological approaches.

Author Biography

Christina Holtz-Bacha is Professor and Chair in Communication Science at the University of Erlangen-Nrnberg, Germany. She has published widely on political communication and the media in German and international journals. Her books include The Sage Handbook of Political Advertising (co-edited, 2006), and the two-volume Encyclopedia of Political Communication (co-edited, 2008). Jesper Strmback is Lubbe Nordstrom Professor and Chair in Journalism as well as Professor in Media and Communication at Mid Sweden University Sweden. His books include The Handbook of Election News Coverage around the World (co-edited, 2008), Communicating Politics: Political Communication in the Nordic Countries (co-edited, 2008), and Global Political Marketing (co-edited, 2009).

Table of Contents

"Opinion polls have changed the political process probably as much as modern media. This is why we need thorough evidence on their role, effects, and institutional environment. This book provides this evidence from an international perspective and by first-rate authors."- Wolfgang Donsbach, Dresden University of Technology, Germany "Backed by leading public opinion and communication scholars, Christina Holtz-Bacha and Jesper Strömbäck have created the best volume yet on the interplay of polls and media. Essential reading for scholars, practitioners, and students—indeed for anyone interested in the subject."- Thomas E. Patterson, Harvard University, USA