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9780814406397

The Oracle of Oracle

by
  • ISBN13:

    9780814406397

  • ISBN10:

    0814406394

  • Format: Hardcover
  • Copyright: 2002-01-01
  • Publisher: Amacom Books
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Summary

"Admired as a visionary leader and brilliant business mind, feared as a ruthless and formidable competitor, and loathed as an egomaniac with an explosive temper, Oracle founder and CEO Larry Ellison has emerged as one of the most controversial figures in a sea of brilliant, eccentric Silicon Valley luminaries. But for such a high-profile character, Ellison maintains an enigmatic air, and his superachieving, multimillion-dollar company remains a rarely studied entity. Now, The Oracle of Oracle goes behind the scenes to uncover the breakthrough ideas and winning strategies that have propelled Oracle's phenomenal growth and breathtaking success. The book walks readers through Oracle's fascinating history since its relational database hit the market in 1977, identifying and explaining strategies such as: * Forge ahead and fix weaknesses--lessons from the early 90s when Oracle derailed, but was nursed back to health. * Grow the Oracle way--by making new products, not acquiring new companies. * Crush the competition--it's not enough to succeed; all others must fail. * Sales today make markets tomorrow--tap into the sales force to develop products, promote a vision, beat competitors. The Oracle of Oracle is an intriguing, illuminating read for entrepreneurs who wonder what it takes to build a world-class company from scratch...for managers and executives who want to integrate Oracle's philosophies and culture into their own...and for business readers who relish an up-close report from the battle zones of the software industry."

Author Biography

Florence Stone (New York, NY) is the author of nine books, including Coaching, Counseling, & Mentoring, The High-Value Manager, and (under the pen name Rebecca Saunders) Business the Amazon.com Way and Business the Dell Way.

Table of Contents

Preface xi
Acknowledgments xiii
PART ONE: A MAN, A COMPANY, A PLACE LIKE NO OTHER
A Brief History: Larry Ellison and the Company He Made
3(24)
The Modest Beginnings of a Silicon Valley Star
9(1)
California, the Early Years
10(2)
Oracle's Three Founders
12(3)
Oracle, the Early Years
15(2)
Ellison as Top Salesman: Half Truths and Empty Promises
17(1)
Ellison's Competitive Spirit
18(1)
Going Public
19(1)
Success Distracts
20(1)
The New Oracle-And Oracle of Oracle
21(2)
Business Problems, Too
23(4)
Silicon Valley: The Setting for Two Oracles
27(20)
Welcome to Silicon Valley
29(2)
The Lifestyle of the Rich and Richer
31(2)
The Valley Economy, Post-Millennium
33(3)
Pickup Trucks and Mansions
36(1)
A $40 Million Conceit?
37(3)
The New Economy's Leaders
40(3)
Management Analysis
43(4)
PART TWO: ORACLE'S VALUE SYSTEMS AND STRATEGIES
The Spirit Behind Oracle: Would You Want to Work for This Man?
47(24)
The Look of Success
51(2)
Dress to Impress
53(1)
Long Hours
54(2)
Performance Management
56(4)
Recruitment
60(5)
Oracle's Organization
65(3)
Management Analysis
68(3)
Crush the Competition: More Than a Marketing Slogan
71(24)
Kill or Be Killed
75(1)
Targeting Competitors
75(3)
Gloves-Off Campaigns: From Sharks to Crib Death
78(4)
The Battles Wage On
82(4)
The Battle with Microsoft
86(1)
IBM's Negligence
87(1)
Personality Conflict
88(3)
IBM Enters the Picture
91(2)
Management Analysis
93(2)
Locking in Clients for Life: Sales and Service Support
95(20)
Larry as Top Salesman
97(3)
Making Contact
100(3)
Crushing That Competition
103(1)
Market Leadership
103(2)
Decentralized Sales Support
105(1)
Centralized Selling
105(3)
E-Consulting
108(3)
The Educational Side of Oracle
111(2)
Management Analysis
113(2)
Product Development: Looking Beyond Today
115(18)
The Obstacles in Software Development
119(4)
Oracle's Strategies
123(8)
Management Analysis
131(2)
Crises and Missteps: The Perils of Fast Growth
133(24)
Dell's Growing Pains
138(3)
The Case of ``Growth at All Costs''
141(6)
Lessons Learned from Oracle and Dell
147(1)
Consolidation
148(2)
The Dream of the Network Computer
150(3)
Management Analysis
153(4)
PART THREE: WHERE DO THE ORACLES GO FROM HERE?
Walking the Talk: Oracle Moves to the Web
157(22)
A New Commitment
164(5)
Eat Your Own Product
169(3)
Oracle Goes Web
172(2)
Silos
174(3)
One-Stop Shopping
177(1)
Management Analysis
177(2)
An Extraordinary Man: Ellison as Manager, Leader, Visionary
179(18)
What Makes a Good Manager, Leader, A and Visionary
182(2)
Larry Ellison, Excellent Manager
184(3)
Larry Ellison, Excellent Leader
187(5)
Ellison as Visionary
192(3)
Leader/Visionary in the Software Industry
195(2)
Looking Ahead: What's Next for Oracle and the Software Industry
197(14)
The Other Players
205(1)
Oracle's Answer
206(5)
Appendix: Timeline of Events at Oracle 211(4)
Notes 215(4)
Bibliography 219(4)
Index 223

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