Organizational Perception Management

by Elsbach,Kimberly D.

• ISBN13: 9780805847956
• ISBN10: 0805847952
• Edition: 1st
• Format: Hardcover
• Copyright: 2006-03-28
• Publisher: Psychology Pres

Summary

This new authored book summarizes research findings from a new domain of study called "organizational perception management"(OPM). Organizational perception deals with tactics designed to affect preceptions of an organizations image, identy or reputation

Table of Contents

Series Foreword	xiii
Arthur P. Brief and James P. Walsh
About the Author	xv
Preface	xvii
1 Overview	1	(10)
Extant Research on Organizational Perception	2	(1)
Management
Dominant Themes in Current Research	3	(2)
Outline of the Book	5	(6)
I Defining Organizational Perception Management
2 Defining Organizational Perception Management	11	(38)
Dimensions of Organizational Perception Management	12	(28)
Summary: Components of Organizational Perception Management	40	(9)
II Organizational Perception Management in Context
3 A Typology of Organizational Perception Management Events	49	(6)
Dimensions of Organizational Perception Management Events	49	(6)
4 Organizational Perception Management Following Crisis Events	55	(26)
Defining Organizational Crisis Events	56	(4)
Organizational Perception Management Following Crisis Events	60	(10)
Pitfalls of Organizational Perception Management Following Crisis Events	70	(5)
Case Illustration: Reputation Management and Sears' Auto Centers	75	(6)
5 Organizational Perception Management During Evolving Controversies	81	(30)
Defining Evolving Organizational Controversies	82	(2)
Organizational Perception Management During Evolving Controversies	84	(10)
Pitfalls of Organizational Perception Management During Evolving Controversies	94	(3)
Case illustration: Image, Identity, and Reputation Management by the Augusta National Golf Club	97	(14)
6 Organizational Perception Management Prior to Anticipated Controversies	111	(22)
Defining Anticipated Controversial Events	112	(3)
Organizational Perception Management Prior to Anticipated Controversies	115	(5)
Pitfalls of Organizational Perception Management Prior to Anticipated Controversies	120	(4)
Case Illustration: Identity Management and the Porsche Cayenne	124	(9)
7 Organizational Perception Management Following Acclaim Events	133	(22)
Defining Acclaim Events	134	(4)
Organizational Perception Management Strategies Following Acclaim Events	138	(5)
Pitfalls of Organizational Perception Management Following Acclaim Events	143	(3)
Case Illustration: Pfizer Inc. and Viagra	146	(9)
III Emerging Issues in Organizational Perception Management
8 Ethics and Organizational Perception Management: Emerging Insights on Leadership and Social Responsibility	155	(14)
Leadership and Organizational Perception Management Following Scandal	156	(7)
Social Responsibility Campaigns and Organizational Perception Management	163	(4)
Concluding Thoughts	167	(2)
References	169	(14)
Author Index	183	(6)
Subject Index	189