Packaging Design : Successful Product Branding from Concept to Shelf

by Klimchuk, Marianne R.; Krasovec, Sandra A.

• ISBN13: 9781118027066
• ISBN10: 111802706X
• eBook ISBN(s): 9781118354643
• Additional ISBN(s): 9780471720164
• Edition: 2nd
• Format: Paperback
• Copyright: 2013-01-14
• Publisher: Wiley
• More Book Details

Summary

Packaging Design, Second Edition shows how to create packaging designs for consumer brands that effectively communicate in the retail environment. The new edition will be the most comprehensive and timely resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products.

Author Biography

MARIANNE ROSNER KLIMCHUK is the Chairperson and Professor of Packaging Design at the Fashion Institute of Technology (FIT) in New York City and Partner at designPracticum, specialists in design leadership and management.

SANDRA A. KRASOVEC is Associate Professor of Packaging Design at FIT and Partner at designPracticum, specialists in design leadership and management.

Table of Contents

Acknowledgments

Foreword

Preface

1. Accounting for the Past

2. Defining Packaging Design

3. Elements of the Packaging Design

4. The Design Process

5. The Packaging Design Profession

Bibliography

Consumer Product Categories

Glossary

Materials & Tools

Professional Resources

Figures Credits

Index