rent-now

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

9781118027066

Packaging Design : Successful Product Branding from Concept to Shelf

by ;
  • ISBN13:

    9781118027066

  • ISBN10:

    111802706X

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2013-01-14
  • Publisher: Wiley

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Buyback Icon We Buy This Book Back!
    In-Store Credit: $7.88
    Check/Direct Deposit: $7.50
    PayPal: $7.50
  • Write a Review Icon Write a Review
List Price: $68.00 Save up to $26.01
  • Rent Book $41.99
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    USUALLY SHIPS IN 3-4 BUSINESS DAYS
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

How To: Textbook Rental

Looking to rent a book? Rent Packaging Design : Successful Product Branding from Concept to Shelf [ISBN: 9781118027066] for the semester, quarter, and short term or search our site for other textbooks by Klimchuk, Marianne R.; Krasovec, Sandra A.. Renting a textbook can save you up to 90% from the cost of buying.

Summary

Packaging Design, Second Edition shows how to create packaging designs for consumer brands that effectively communicate in the retail environment. The new edition will be the most comprehensive and timely resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products.

Author Biography

MARIANNE ROSNER KLIMCHUK is the Chairperson and Professor of Packaging Design at the Fashion Institute of Technology (FIT) in New York City and Partner at designPracticum, specialists in design leadership and management.

SANDRA A. KRASOVEC is Associate Professor of Packaging Design at FIT and Partner at designPracticum, specialists in design leadership and management.

Table of Contents

Acknowledgments

Foreword

Preface

1. Accounting for the Past

2. Defining Packaging Design

3. Elements of the Packaging Design

4. The Design Process

5. The Packaging Design Profession

Bibliography

Consumer Product Categories

Glossary

Materials & Tools

Professional Resources

Figures Credits

Index

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program