Packaging Research in Food Product Design and Development

by Howard R. Moskowitz (Moskowitz Jacobs, Inc. ); Michele Reisner (Moskowitz Jacobs, Inc. ); John Benedict Lawlor (GlaxoSmithKline ); Rosires Deliza (Embrapa Food Technology )

• ISBN13: 9780813806044
• ISBN10: 0813806046
• Format: eBook
• Copyright: 2009-08-01
• Publisher: Wiley-Blackwell

Summary

Packaging Research in Food Product Design and Development is the first book to comprehensively address the issues of graphics design and visual concepts, from a systematic, scientific viewpoint, yet with business applications in mind. Positioned specifically for foods and beverages, Packaging Research in Food Product Design and Development uniquely combines consumer liking, segmentation and "how to" business methodology with a detailed treatment of the different facets of concept research.

Table of Contents

Methods, materials, mind-sets

A practitioners guide to research or what you should know

Consumer packaging: Important functionally, but not attitudinally

Starting at the beginning: Experimenting to discover what shape wins

Patterns in packages: Learning from many packages and many attributes

A gentle introduction to the world of systematics

Identify what works by letting the competition do the work

Psychophysics and the issue of price/value

Ideas and inspirations

Idea factories: Where do packaging (and other) ideas come from?

Defining the new package: Specifying the package at the concept level

What should my package say?

What concepts tell us versus what packages tell us for the same product Case history Pretzels

Closing in on the container

Action & reality: Using video for the package experience

Health and hope

Do labels make a difference?

Understanding Nutrition Labeling Case study ice cream

Healthy pasta: Nutritional labeling & the role of messages

Emotions and experience

Emotions and package design - coffee

Beyond the stimulus to the experience

Homo economicustrears its head

Which should I choose Packages on the shelf

Temptations of technology

Response time

Combining eye tracking with experimental design

Taking stock

Table of Contents provided by Publisher. All Rights Reserved.