The Paradoxes of Globalization

by Milliot, Eric; Tournois, Nadine

• ISBN13: 9780230278684
• ISBN10: 023027868X
• eBook ISBN(s): 9780230303966
• Edition: 1st
• Format: Hardcover
• Copyright: 2010-12-15
• Publisher: Palgrave Macmillan
• More Book Details
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Summary

World economy globalization is driven by multiple interactive forces. They give rise to a number of paradoxes that impact the functional and developmental characteristics of firms. This book offers for the first time an in-depth study of the logical contradictions that stream from economic integration on the supranational level.

Author Biography

Eric Milliot is Associate Professor of Management Science, Head of the Department of Strategy and Marketing at the Business School (IAE) of the University of Poitiers, France. His studies concern principally the strategic and organisational systems developed by companies in the face of globalisation. On this topic, he has published two books and various academic articles. Nadine Tournois is Professor of Management Science at the Business School (IAE) of the University of Nice Sophia Antipolis, France. She is Director of International Studies at IAE. Professor Tournois has published several books and many articles concerning strategic marketing for banking, and value creation in banks.

Table of Contents

List of Tables, Figures, Box, Graph and Map	p. vii
Preface	p. ix
Introduction: A Complex, Restrictive and Contradictory Globalisation of Markets	p. 1
Preliminary Chapter: What is Globalisation? The Paradoxes of the Economic and Political Substance of Markets	p. 6
General Policy and Strategy
The Paradoxical Dynamics of Globalisation	p. 27
Local Authorities and Foreign Companies: The Paradoxical Issue of FDI Towards Fast-Growing Economies	p. 43
The Paradox Between Global Efficiency and Local Responsiveness: The Case of French Multinationals Established in China	p. 67
The Paradox of Honesty: How Multinationals Contribute to the Spread of Organised Crime	p. 84
Marketing and Logistics
The Taste of Industrialised Societies for Traditional Products: Socio-Cultural and Economic Paradoxes	p. 99
Paradoxes of International Marketing in Developing Countries	p. 119
International Distribution: The Paradoxical Logics Developed by Retial Groups	p. 132
Medical Tourism: Paradoxes of Globalisation and Ethical Issues	p. 145
The Impact of Sustainability on Global Logistics Strategies: Contradictory Issues	p. 166
Accounting and Finance
Paradoxes and Issues of the Globalisation of Accounting	p. 183
The Paradox of Globalised Accounting in the Public Sector: An Analysis of the Reform of Public Accounting in Madagascar	p. 200
Interests and Limits of Globalisation as an Investment-Creating Process	p. 217
Banks and Globalisation: The Sorcerer's Apprentices	p. 240
Concluding Chapter-Globalisation and Scenarios: A Paradoxical Navigation	p. 262
Glossary	p. 279
Authors' Biographies	p. 282
Atlas/AFMI Presentation	p. 287
Index	p. 290
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