Patents and Strategic Inventing: The Corporate Inventor's Guide to Creating Sustainable Competitive Advantage

by Nissing, Nicholas

• ISBN13: 9780071783866
• ISBN10: 0071783865
• Edition: 1st
• Format: Hardcover
• Copyright: 2012-09-26
• Publisher: McGraw-Hill Education

Summary

A true original-the first practical guide to patents written specifically for corporate scientists, engineers, and product developers Patents and Strategic Inventingspells out exactly what a typical corporate inventor needs to know about patents and patent strategy, as well as how these topics can be used to guide the creation of new products. It explains in clear, easy-to-understand language how to secure patents that deliver the most possible value to the organization and build legal protections into properties from the outset. Nicholas Nissingwas an inventor at Procter & Gamble, founded the consulting firm Luminosity LLC, which focused on new product development and patent strategy for large corporations, and is currently the Biotech Competitive Strategy Lead at the Monsanto Company and an adjunct professor at Washington University.

Table of Contents

Acknowledgments	p. vii
Introduction	p. ix
Key Concepts
Intellectual Property: The Real Estate of Your Mind	p. 3
What You Need to Know About Patentability and Inventorship	p. 9
Claims and Your Freedom to Operate	p. 21
A Simplified View of the Patenting Process	p. 29
The Corporate Inventor's Role	p. 41
Practical Tools for Patent Searching Online	p. 49
The Joy of Reading Patents	p. 57
The Impact of the 2011 America Invents Act	p. 67
Working with your Attorney: Nine Steps to a Better Utility Patent	p. 73
Patent Strategy
Key Elements of a Patent Strategy	p. 85
Patent Landscapes: Dividing Up the Pie	p. 95
Visualizing Patent Space	p. 109
Not All Claims Are Created Equal	p. 115
Eight Portfolio Strategy Models	p. 125
Portfolio Building: A Business Perspective	p. 135
Enhancing Product Value Through Life-Cycle Management	p. 145
Intellectual Property as a Currency of Collaboration	p. 153
Strategic Inventing
The Cart or the Horse? An Introduction to Strategic Inventing	p. 167
Competitive Advantage and the Magic of Differentiation	p. 177
Intellectual Property and Disruptive Innovation: Strategies, Tactics, and Lessons from China	p. 183
What Makes a Great Invention?	p. 193
Strategic Inventing Techniques	p. 201
Using TRIZ for Strategic Inventing	p. 211
Implementing a Patent Strategy at the Project Level	p. 219
Epilogue	p. 227
Notes	p. 229
Index	p. 231
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