People to People Fundraising : Social Networking and Web 2.0 for Charities

by Hart, Ted; Greenfield, James M.; Haji, Sheeraz D.

• ISBN13: 9780470120774
• ISBN10: 0470120770
• Format: Hardcover
• Copyright: 2007-12-21
• Publisher: Wiley

Summary

Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts.Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities.Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including: Getting supporters to do more than give Evaluating your Web site Blogs - an important development in fundraising The power of celebrity in building communities How to leverage an individual supporter's social network Online marketing to ethnic and special interest communities How to influence single-gift Web donors to become monthly donors The opportunities and challenges of multi-channel marketing Why ePhilanthropy succeeds - seven pillars of e-success Connecting with planned gift donors and prospects Buttons and banners on company Web sites Plus much more!Based on the authors' decades of combined real-life experiences plus scores of international case studies demonstrating ePhilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization's success.

Author Biography

Ted Hart, ACFRE, is an Internet and fundraising strategist with tedhart.com. He has over twenty years of experience in communications, fundraising, and nonprofit management. He is founder of the international ePhilanthropy Foundation.?

James M. Greenfield, ACFRE, FAHP, was a fundraising professional for forty years at five hospitals and three universities. Jim has written and edited eight books on fundraising management.

Sheeraz D. Haji is the President of Convio, Inc., a leading provider of constituent relationship management software for nonprofit organizations and associations. Sheeraz is a widely published author and a frequent speakerat industry conferences. He serves on the boards of Convio, Inc. the Nonprofit Technology Network (NTEN), Map Buzz, and Mal Warwick Associates.

Table of Contents

Foreward

Introduction

Community Building/Advocacy

The Changing Nature of Community: Leveraging the Internet to Build Relationships and Expand the Reach of Your Organization

The Essence of Community

Community-Building is Central to Philanthropy

The Internet Continues to Transform the Nonprofit World

The Next Major Evolution in ePhilanthropy

What the Internet Means to Nonprofits

Online Communities in Action

Conclusion

Strategic Donor Relationship Moves Management and the Internet

Introduction

Moves Management

Developing a Moves Strategy

Effective Communication

Conclusion

Advocacy 2.0: Leveraging Social Networking to Further Your Organization's Mission

The Changing Landscape of Online Advocacy

Handing Over the Reins to Your Constituents: The Role of User-Contributed Content and Social Networking in Online Advocacy

Unforeseen Hurdles and Challenges in Online Advocacy

Converting Activists to Donors

Integrating Online Advocacy into Communications Plans

The Ever Growing Online Toolkit

Looking Forward

Peer-to-Peer Fundraising and Community Building

Creating Communities of Fundraisers, Not Donors

Getting Your Supporters To Do More Than Give. Leave Your Office To Find Your Supporters (aka "You Won't Be Their Homepage")

People Give to People

The Power of Incentives in Building Communities

The Power of Celebrity in Building Communities

Allow Communities To Emerge

The 45 Percent Effect of Online Communities

Creating Communities of Interest: Case Study of The Salvation Army Online Red Kettle

How Do You Look on YouTube?Conclusion: What Gets Us Excited PK Write here too

People-To-People Fundraising

Crafting the Marketing Strategy to Make it Happen

Introduction

Putting Personal Fundraising on the Couch

Putting Personal Fundraising to Work for You

Online Tools to Manage Special Events, "A-thons" and Auctions

The "Old Way" of Managing Events

The "Old Way" of Hosting Events

The Role of the Internet in Events Management

The Providers

Online Products that Host and Manage Events

Process Requirements

Relationships Take Two: Donor-Centered Stewardship

But Enough About Me...Can You Hear Me Now?Money Changes Everything

Show Me (More Than) The Money

Relationship or Relationships?The Medium and The Message

How Individual Supporters Use Online Fundraising Pages to Make a Difference

What is an online fundraising page?Leverage An Individual Supporter's Social Network

Leverage The Personal Connection

It's All About The 'Ask'

Fundraiser Best Practices

Matching gifts

Tapping into the Broader Community

BLOGS - An Important Development In Fundraising

Online Communities

Personal Fundraising Widgets

Fundraising Catalysts (Ways/Reasons to Use Online Fundraising Pages)

Online Fundraising Best Practices Summary

Benefits Round-Up

Target Audiences

Social Networks Meet Soci

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