Bringing together a range of internationally renowned scholars, this book provides a conceptual framework for studying the EU's geopolitical role and examines perceptions of the EU in Georgia, Ukraine, Kenya and Senegal. Highlighting both the importance of understanding external viewpoints and the value of comparative research in order to better capture the various facets of the EU's geopolitical role and identity, it is particularly sensitive to persisting unequal power relations and Eurocentrism as well as to the changes in perceptions that have emerged in the wake of financial crisis.