Personal Branding for Introverts

by Chan, Goldie

• ISBN13: 9781541705463
• ISBN10: 1541705467
• Format: Hardcover
• Copyright: 2025-10-28
• Publisher: Basic Venture

Summary

Goldie Chan, dubbed "one of the most authentic and creative voices in personal branding" (Dorie Clark, author of The Long Game), shows introverts how to leverage their unique strengths to get ahead   

To build a career, you need a personal brand to showcase your distinct skills, experience, and expertise. Building that brand can feel daunting—particularly for introverts. Conventional wisdom holds that introverts should fake extroversion in order to succeed, advice that can be terrifying for anyone who finds social interaction exhausting. Personal branding expert and introvert Goldie Chan says it doesn’t have to be this way.  

Chan empowers introverts to create memorable and recognizable personal brands without feeling the pressure to become someone else. With examples from everyday introverts to introvert celebrities like Taylor Swift and LeVar Burton, Chan shows how introversion can be a superpower when building a personal brand. She shares strategies for goal setting, navigating in-person networking events, building online and offline communities, partnering effectively with extroverts, and sustaining energy for the long run.  

This book is essential reading for any introvert looking to level up a career or community without sacrificing authenticity.   

Author Biography

Goldie Chan is a brand and storytelling speaker, writer, and content creator and an introvert. She is the founder of Warm Robots, an award-winning social media strategy agency. She has been named the “Oprah of LinkedIn,” was a senior contributor to Forbes, and writes for Archie comics. She lives in Los Angeles, California.