The Personal Branding Phenomenon: Realize Greater Influence, Explosive Income Growth and Rapid Career Advancement by Applying the Branding Technique of Michael, Martha & Oprah

by Montoya, Peter; Vandehey, Tim; Viti, Paul

• ISBN13: 9780967450612
• ISBN10: 0967450616
• Format: Hardcover
• Copyright: 2002-10-01
• Publisher: Peter Montoya Inc

Summary

Will you control your Personal Brand, or will someone else control your life and career? Learn the powerful secrets -- heretofore known only by master branders -- that can turn the right Personal Brand into an engine for unlimited success and wealth. It's the new reality no one wants to concede -- and it's the cold, hard reality behind success in the new millennium. From the schoolroom to the boardroom, everyone succeeds -- or fails -- by the rules of Personal Branding. Personal Branding isn't the product of ad agencies or corporations; it's a continuous process that's as old as society. A Personal Brand -- the values, abilities and personality traits people associate with each of us -- affects our careers, our relationships... our lives. You have two choices: surrender to the process, or seize control of it. The Personal Branding Phenomenon is about taking control, whether you're an ambitious professional or entrepreneur. Instead of focusing on the right suit or business card, you'll take a high-level, clinical look at how and why Personal Branding works -- and how to leverage it to your advantage.

Author Biography

Founder and president of Peter Montoya Inc., the only advertising agency specializing in personal branding, Peter Montoya is the nation's leading authority on personal branding

Table of Contents

Foreword	p. xi
Introduction: The Personal Branding Phenomenon 1011 Part 1	p. 1011
Define Your Brand or Your Brand Will Define You	p. 13
Selling, Marketing and Branding	p. 31
How Personal Branding Works	p. 43
The Eight Unbreakable Laws of Personal Branding
Law One: The Law of Specialization	p. 57
Law Two: The Law of Leadership	p. 69
Law Three: The Law of Personality	p. 81
Law Four: The Law of Distinctiveness	p. 95
Law Five: The Law of Visibility	p. 107
Law Six: The Law of Unity	p. 119
Law Seven: The Law of Persistence	p. 129
Law Eight: The Law of Goodwill	p. 141
How to Build Your Personal Brand
What's Your Brand?	p. 153
Creating a New Personal Brand	p. 167
Putting Your Personal Brand to Work	p. 185
Personal Brand Maintenance	p. 195
Personal Brand Power Rankings	p. 207
Epilogue: The Twenty-First Century Brand	p. 215
Index	p. 219
Glossary	p. 233
Table of Contents provided by Syndetics. All Rights Reserved.