9780967450612

The Personal Branding Phenomenon: Realize Greater Influence, Explosive Income Growth and Rapid Career Advancement by Applying the Branding Technique of Michael, Martha & Oprah

by ; ;
  • ISBN13:

    9780967450612

  • ISBN10:

    0967450616

  • Format: Hardcover
  • Copyright: 2002-10-01
  • Publisher: Peter Montoya Inc

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Summary

Will you control your Personal Brand, or will someone else control your life and career? Learn the powerful secrets -- heretofore known only by master branders -- that can turn the right Personal Brand into an engine for unlimited success and wealth. It's the new reality no one wants to concede -- and it's the cold, hard reality behind success in the new millennium. From the schoolroom to the boardroom, everyone succeeds -- or fails -- by the rules of Personal Branding. Personal Branding isn't the product of ad agencies or corporations; it's a continuous process that's as old as society. A Personal Brand -- the values, abilities and personality traits people associate with each of us -- affects our careers, our relationships... our lives. You have two choices: surrender to the process, or seize control of it. The Personal Branding Phenomenon is about taking control, whether you're an ambitious professional or entrepreneur. Instead of focusing on the right suit or business card, you'll take a high-level, clinical look at how and why Personal Branding works -- and how to leverage it to your advantage.

Author Biography

Founder and president of Peter Montoya Inc., the only advertising agency specializing in personal branding, Peter Montoya is the nation's leading authority on personal branding

Table of Contents

Forewordp. xi
Introduction: The Personal Branding Phenomenon

1011

Part 1
p. 1011
Define Your Brand or Your Brand Will Define Youp. 13
Selling, Marketing and Brandingp. 31
How Personal Branding Worksp. 43
The Eight Unbreakable Laws of Personal Branding
Law One: The Law of Specializationp. 57
Law Two: The Law of Leadershipp. 69
Law Three: The Law of Personalityp. 81
Law Four: The Law of Distinctivenessp. 95
Law Five: The Law of Visibilityp. 107
Law Six: The Law of Unityp. 119
Law Seven: The Law of Persistencep. 129
Law Eight: The Law of Goodwillp. 141
How to Build Your Personal Brand
What's Your Brand?p. 153
Creating a New Personal Brandp. 167
Putting Your Personal Brand to Workp. 185
Personal Brand Maintenancep. 195
Personal Brand Power Rankingsp. 207
Epilogue: The Twenty-First Century Brandp. 215
Indexp. 219
Glossaryp. 233
Table of Contents provided by Syndetics. All Rights Reserved.

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