Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki

by Bhargava, Rohit

• ISBN13: 9780071545211
• ISBN10: 0071545212
• Edition: 1st
• Format: Hardcover
• Copyright: 2008-04-21
• Publisher: McGraw-Hill Education

Summary

Marketing expert, social media guru, and mega-trendsetter Rohit Bhargava explains how faceless companies don't work anymore. In a world where consumers have more access to information than ever, and more power to share their voice...a brand's identity is no longer controlled through marketing and advertising. In this new era, what you say your brand stands for is no longer good enough. What you demonstrate to your customers matters most. This is the power of your personality. Personality Not Included is an essential guide for brands on putting back the missing ingredient in their marketing to build loyal customers, foster consumer (and employee) evangelists, and create a connection that goes beyond profit. The future of business requires new authenticity. Personality is the secret weapon that brings authentic brands to life.

Author Biography

Rohit Bhargava is Vice President of Interactive Marketing at Ogilvy Public Relations Worldwide, one of the world's largest communications and marketing groups. He also is the author of the award-winning Influential Marketing blog, ranked among the top ten blogs on Interactive Marketing in the world.

Table of Contents

"Personality Not Includedbreaks down the old barriers between marketing, advertising, and PR and shows you how to nail the single objective of it all: creating powerful conversations with your customers and getting them to choose you over the rest." cTimothy Ferriss

#1New York Timesbestselling author of The 4-Hour Workweek

"Just being pretty isn't enough anymore, today a brand also needs a strong personality to survive. InPersonality Not Included, Rohit gives you the techniques and tools to help your brand go from wallflower to social butterfly."

Bestselling author of 22 Immutable Laws of Branding, cofounder of Ries & Ries

"If there is one book I recommend every client and every agency person read right now, it'sPersonality Not Included. Every chapter gives you new ways to navigate an increasingly complex marketing landscape with clarity, nimbleness, and pragmatism."

Chairman, Ogilvy New York, Co-Chief Executive Officer, Ogilvy North America

"There are two types of small business owners-ones that know they are in the business of marketing and those that don't. For either,Personality Not Includedis an eye-opening look at what really matters when it comes to delighting your customers."

Author of Duct Tape Marketing

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