Perspectives on Radio and Television: Telecommunication in the United States

by Smith,F. Leslie

• ISBN13: 9780805820928
• ISBN10: 0805820922
• Edition: 4th
• Format: Hardcover
• Copyright: 1998-08-01
• Publisher: Routledge

Summary

New edition of Harper & Row textbook; basic intro into TV & radio for broadcast communication/mass comm students.

Table of Contents

Preface	xvii
1 PREVIEW	1	(10)
Part I: Historical Perspective	11	(160)
2 RADIO BROADCASTING: FROM 1842	13	(60)
3 TELEVISION BROADCASTING: FROM 1884	73	(49)
4 CABLE TELEVISION: FROM 1949	122	(21)
5 OTHER ELECTRONIC MASS MEDIA TECHNOLOGIES: FROM 1948	143	(28)
Part II: Creative and Informational Perspectives	171	(130)
6 PRODUCTION, PROGRAMS, AND PERFORMANCE IN ELECTRONIC MASS MEDIA	173	(22)
7 PROGRAMMING BY ELECTRONIC MASS MEDIA	195	(49)
8 ELECTRONIC MASS MEDIA NEWS	244	(31)
9 COMMERCIALS AND OTHER PERSUASIVE ANNOUNCEMENTS	275	(26)
Part III: Physical Perspective	301	(84)
10 RADIO ENERGY	303	(16)
11 RADIO CHANNELS	319	(27)
12 TELEVISION CHANNELS	346	(39)
Part IV: Legal and Ethical Perspective	385	(84)
13 ELECTRONIC MASS COMMUNICATION LAW	387	(11)
14 REGULATION OF ELECTRONIC MASS MEDIA	398	(29)
15 ELECTRONIC MASS MEDIA AND THE FIRST AMENDMENT	427	(28)
16 ETHICS AND SELF-REGULATION IN ELECTRONIC MASS MEDIA	455	(14)
Part V: Economic Perspective	469	(112)
17 SALES AND ADVERTISING	471	(23)
18 AUDIENCE RESEARCH AND RATINGS	494	(25)
19 LOCAL OUTLETS	519	(28)
20 ELECTRONIC MASS MEDIA NETWORKS	547	(19)
21 CAREERS IN ELECTRONIC MASS MEDIA	566	(15)
Part VI: Comparative Perspective	581	(72)
22 NONCOMMERCIAL RADIO AND TELEVISION	583	(19)
23 FOREIGN NATIONAL AND INTERNATIONAL RADIO AND TELEVISION	602	(31)
24 CORPORATE VIDEO	633	(20)
Part VII: Sociopsychological Perspective	653	(36)
25 FACTORS IN DEGREE OF IMPACT	655	(10)
26 IMPACT	665	(12)
27 RESEARCH AND THEORY	677	(12)
Index	689