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9780691133416

The Persuadable Voter

by
  • ISBN13:

    9780691133416

  • ISBN10:

    0691133417

  • Format: Hardcover
  • Copyright: 2008-04-01
  • Publisher: Princeton Univ Pr
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Supplemental Materials

What is included with this book?

Summary

Todd G. Shields is professor of political science at the University of Arkansas and director of the Diane D. Blair Center for Southern Politics and Society.

Author Biography

D. Sunshine Hillygus is the Frederick S. Danziger Associate Professor of Government and director of the Program on Survey Research at Harvard University. Todd G. Shields is professor of political science at the University of Arkansas and director of the Diane D. Blair Center for Southern Politics and Society.

Table of Contents

List of Illustrations
List of Tables
Wedge Issues in Presidential Campaignsp. 1
The Reciprocal Campaignp. 18
Measuring the Persuadable Partisanp. 49
Capturing Campaign Persuasionp. 82
The Republican Southern Strategy: A Case Study of the Reciprocal Campaignp. 107
Candidate Strategy in the 2004 Campaignp. 145
Conclusions: Consequences for Democratic Governancep. 183
Question Wording and Codingp. 205
Content Analysis Codingp. 214
Statistical Resultsp. 216
Bibliographyp. 223
Indexp. 237
Table of Contents provided by Blackwell. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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