Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Persuasion and Influence: An Introduction | p. 1 |
Origins of Persuasive Practice | p. 23 |
The Advocate in an Open Society | p. 25 |
The Advocate and the Management of Symbols | p. 47 |
Four Perspectives on the Nature of Persuasion | p. 81 |
Persuasion and Reasoning | p. 83 |
Theories and Models of Source Credibility | p. 105 |
The Psychology of Persuasion | p. 131 |
Persuasion, Audiences, and Social Learning | p. 161 |
The Contexts of Persuasion | p. 183 |
Interpersonal Persuasion | p. 185 |
Public and Mass Persuasion | p. 227 |
Advertising as Persuasion | p. 261 |
Political Persuasion | p. 311 |
Issues and Strategies of Message Preparation | p. 345 |
Ethical Considerations of Persuasion | p. 347 |
Constructing and Presenting Persuasive Messages | p. 381 |
Endnotes | p. 413 |
Index | p. 445 |
Table of Contents provided by Blackwell. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.