Persuasion Reception and Responsibility

  • ISBN13:


  • ISBN10:


  • Edition: 12th
  • Format: Paperback
  • Copyright: 2009-02-24
  • Publisher: Wadsworth Publishing
  • View Upgraded Edition
  • Purchase Benefits
  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • eCampus.com Device Compatibility Matrix

    Click the device icon to install or view instructions

    Apple iOS | iPad, iPhone, iPod
    Android Devices | Android Tables & Phones OS 2.2 or higher | *Kindle Fire
    Windows 10 / 8 / 7 / Vista / XP
    Mac OS X | **iMac / Macbook
    Enjoy offline reading with these devices
    Apple Devices
    Android Devices
    Windows Devices
    Mac Devices
    iPad, iPhone, iPod
    Our reader is compatible
    Android 2.2 +
    Our reader is compatible
    Kindle Fire
    Our reader is compatible
    10 / 8 / 7 / Vista / XP
    Our reader is compatible
    Our reader is compatible
List Price: $199.89 Save up to $177.90
  • eBook
    Add to Cart


Supplemental Materials

What is included with this book?

  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


PERSUASION: RECEPTION AND RESPONSIBILITY, Twelfth Edition, examines various aspects of popular culture?politics, mass media, advertising, and the Internet?as they exemplify critical theories of persuasion. Easy to understand and written in a conversational tone, the Twelfth Edition is filled with current, real-life examples of persuasion in action that help students apply what they've learned to everyday life. Author Charles U. Larson weaves together persuasion theory, research, and ethics to underscore the book's central purpose: to help students master the topics of the course, develop skills as critical consumers of all forms of persuasion, and understand their responsibilities as constant receivers of persuasive messages in today's 24/7 networked and media-saturated world.

Table of Contents

Theoretical Premises
Persuasion in Today's Changing World
Perspectives on Ethics in Persuasion
Traditional and Humanistic Approaches to Persuasion
Social Scientific Approaches to Persuasion
The Making, Use, and Misuse of Symbols
Tools for Analyzing Language and Other Persuasive Symbols
Identifying Persuasive First Premises
Psychological or Process Premises: The Tools of Motivation and Emotion
Content or Logical Premises in Persuasion
Cultural Premises in Persuasion
Nonverbal Messages in Persuasion
Applications of Persuasive Premises
The Persuasive Campaign or Movement
Becoming a Persuader
Modern Media and Persuasion
The Use of Persuasive Premises in Advertising and IMC
Table of Contents provided by Publisher. All Rights Reserved.

Rewards Program

Write a Review