Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Preface | |
Theoretical Premises | |
Persuasion in Today's Changing World | |
Perspectives on Ethics in Persuasion | |
Traditional and Humanistic Approaches to Persuasion | |
Social Scientific Approaches to Persuasion | |
The Making, Use, and Misuse of Symbols | |
Tools for Analyzing Language and Other Persuasive Symbols | |
Identifying Persuasive First Premises | |
Psychological or Process Premises: The Tools of Motivation and Emotion | |
Content or Logical Premises in Persuasion | |
Cultural Premises in Persuasion | |
Nonverbal Messages in Persuasion | |
Applications of Persuasive Premises | |
The Persuasive Campaign or Movement | |
Becoming a Persuader | |
Modern Media and Persuasion | |
The Use of Persuasive Premises in Advertising and IMC | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.