Persuasion: Social Influence and Compliance Gaining

by Gass, Robert H

• ISBN13: 9780367528485
• ISBN10: 0367528487
• eBook ISBN(s): 9781000556773
• Additional ISBN(s): 9780367533199, 9781138630611
• Edition: 7th
• Format: Paperback
• Copyright: 2022-04-06
• Publisher: ROUTLEDGE
• More Book Details

About This Book

Persuasion: Social Influence and Compliance Gaining

ISBN: 9780367528485

Persuasion: Social Influence and Compliance Gaining is a comprehensive textbook that delves into the major theories of persuasion and their practical applications in various real-world contexts. This seventh edition, published by Routledge in April 2022, is an ideal resource for students and educators in fields such as communication, psychology, advertising, and marketing.

Who Uses It?

Primarily, this book is used by students and instructors in courses focused on persuasion, social influence, and compliance gaining. It is also a valuable resource for professionals in marketing and advertising who need to understand the principles of persuasion and how to apply them effectively.

History and Editions

The seventh edition of Persuasion: Social Influence and Compliance Gaining has been updated to reflect the latest research and insights in the field. This edition includes detailed discussions on credibility, communicator characteristics, conformity and influence in groups, language and persuasion, nonverbal influence, and more. The book's structure and content are designed to provide an accessible yet rigorous presentation of major theories of persuasion.

Author and Other Works

The authors of Persuasion: Social Influence and Compliance Gaining are Robert H. Gass and John S. Seiter. Robert H. Gass is known for his contributions to the field of persuasion and communication, while John S. Seiter has written extensively on topics related to communication, persuasion, and compliance gaining. Both authors bring their expertise to the text, ensuring that it remains current and relevant for students and professionals alike.

Key Features

• Comprehensive Coverage: The book covers a wide range of topics related to persuasion, including attitudes, consistency, credibility, and nonverbal influence.
• Theoretical Foundations: It provides an in-depth exploration of major theories of persuasion, making it a foundational text for students.
• Practical Applications: The book includes numerous examples and case studies that illustrate how persuasion theories can be applied in real-world scenarios.
• Educational Resources: Instructors can utilize the downloadable test bank, instructor’s manual, and PowerPoint slides to prepare course materials.

Detailed Information

ISBNs and Formats

• Paperback: ISBN-13: 9780367528485
• eBook: Available through various online retailers (ISBN: 9781000556773)

Publication Details

• Publisher: Routledge
• Publication Date: April 7, 2022
• Number of Pages: 500 pages
• Language: English

Other Editions and Formats

• Related ISBNs:
• 9781000556773 (eBook)
• 0367528487 (Paperback)

Additional Information

• Format Availability: The book is available in paperback format and as an eBook.
• Educational Resources: Instructors can access a downloadable test bank, instructor’s manual, and PowerPoint slides to enhance their teaching materials.
• Shipping and Availability: The book is available for purchase from various online retailers and can be shipped quickly.

This detailed information section provides a quick reference for all the available formats and sources for Persuasion: Social Influence and Compliance Gaining, making it easier to find and access the book in the preferred format.