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9780761925392

Persuasion : Theory and Research

by
  • ISBN13:

    9780761925392

  • ISBN10:

    0761925392

  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2002-01-24
  • Publisher: SAGE Publications, Inc
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Supplemental Materials

What is included with this book?

Summary

This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples.

Author Biography

Daniel J. O'Keefe is Professor in the Department of Speech Communication at the University of Illinois at Urbana-Champaign

Table of Contents

Preface xiii
Persuasion, Attitudes, and Actions
1(28)
Functional Approaches to Attitude
29(24)
Belief-Based Models of Attitude
53(24)
Cognitive Dissonance Theory
77(24)
Theories of Behavioral Intention
101(36)
Elaboration Likelihood Model
137(32)
The Study of Persuasive Effects
169(12)
Source Factors
181(34)
Message Factors
215(26)
Receiver and Context Factors
241(24)
References 265(74)
Author Index 339(18)
Subject Index 357(8)
About the Author 365

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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