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9780030553523

Persuasive Communication

by ;
  • ISBN13:

    9780030553523

  • ISBN10:

    0030553520

  • Edition: 5th
  • Format: Paperback
  • Copyright: 1994-01-02
  • Publisher: Wadsworth Publishing
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List Price: $199.95
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Summary

This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.

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