Acknowledgments | p. 6 |
Introduction | p. 7 |
The Early Years | p. 9 |
John Wanamaker's New Kind of Store | p. 15 |
Strawbridge & Clothier | p. 31 |
Nobody but Nobody Undersells Gimbels | p. 41 |
Thrifty Stores for Thrifty People | p. 51 |
Catering to the Carriage Trade | p. 63 |
Celebrating the Holidays | p. 85 |
The Age of Expansion | p. 105 |
The End of an Era | p. 119 |
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