Pick Me : Breaking into... | Buy

Forget the cliché s this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

Foreword: Rick Boyko.

Preface.

Acknowledgments.

Introduction: The View from Down Here: Ignacio Oreamuno.

PART I: BREAKING INTO ADVERTISING.

1. Was I really Put on This Earth to Do Ads?

2. School Daze.

3. What's a GoodA Ad, Anyway?

4. Portfolio Preparation: Like Giving Birth, Only More Painful.

5. Getting a Job in This Lifetime: It Can be Done.

6. Internships: Purgatory, Rip-Off, or Free Education?

7. What Place Is Right For Me?

PART II: YOU'RE THEA CHOSEN ONE. NOW WHAT?

8. Money-Not That You Care About that.

9. Fear and Self-Loathing: Snap Out of It.

10. Brainstorming Techniques (You're Going to Need Them).

11. Awards. Yes, They Matter. How the Judges Decide.

12. Boss Problems: Try Not to Kill Him. Or Sleep with Him.

13. Partner Problems: Do You Need Counseling, a Divorce, or a Gun?

14. Copywriting.

15. Art Direction.

16. Account Executives: They're People, Too.

17. Identity Crisis.

18. Am I in theA Wrong Place?

19. Ethics in Advertising: Not Necessarily an Oxymoron.

20. CD Life (Be careful what You Wish For).

21. Women: The Vanishing Act.

22. Age(ism): Is 39 the New 65?

23. Staying Sane in an Insane Business.

24. Miscellaneous: The Best Chapter ofA Any Book.

25. Strangest Questions: Maybe Even better than Miscellaneous.

PART III: BUT WAIT, THERE'S MORE! THE GURUS SHARE YEARS OF COLLECTIVE WISDOM, AND EMBARRASSING PHOTOS.

26. what I Know Now That I Wish I'd Known Then.

27. What I Look for in a Junior.

28. A Century Ago, We Were Juniors, Too.

Appendix: The Inspiration Grab Bag.

Index.

What is included with this book?

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