Pilot Your Life How to Create the Career You Want

by Shaw, Ron; Ehrenkranz, Phil; Krevolin, Richard; King, Larry

• ISBN13: 9781578601851
• ISBN10: 1578601851
• Format: Paperback
• Copyright: 2005-01-01
• Publisher: Clerisy Press, Emmis Books

Summary

With humor and candor, the President and CEO of Pilot Pen Corporation of America shares the career and life lessons he's learned from eleven years in show business and more than forty years in the corporate world.

Table of Contents

Foreword	viii
Acknowledgments	xii
Introduction	xiv
Potential Disasters Are Your Friends	21	(6)
Innovate, Negotiate, Succeed	27	(6)
Risk Is the Handmaiden of Opportunity	33	(8)
Reinvent Yourself	41	(6)
First Impressions Can Be Deceiving	47	(6)
Perfection Can Be Rehearsed	53	(4)
How to Survive a Tough Audience	57	(6)
You Can't Juggle Without Focusing	63	(4)
Life and Career Crossroads	67	(8)
Career Choice by Irresistible Forces	75	(6)
Sink or Swim Sales School	81	(4)
To Stand Out, Stand Up	85	(4)
To Sell to the Head, Speak to the Heart	89	(4)
``It'll Never Work''	93	(4)
The Big Picture Includes Details	97	(6)
The Power of Goals	103	(6)
Starting Over	109	(8)
Taking Risks in Advertising	117	(6)
Publicize Your Name	123	(6)
Protect Your Name	129	(4)
Are You Saying What They're Hearing?	133	(8)
Show Business Secrets for Presentations	141	(12)
Listen to Your Instincts	153	(6)
Marketing Hidden Treasures	159	(8)
Pay Attention to the Big Rocks	167	(6)
Fanatical Customer Service	173	(6)
Your Greatest Assets	179	(12)
When Saving Money Is a Lousy Investment	191	(6)
Creating New Markets	197	(6)
Failure Is a Great Teacher	203	(6)
Overcome Setbacks with Tenacity	209	(12)
Impossibility Is Not an Option	221	(4)
Profit Isn't Everything	225	(6)
Pilot Your Life	231	(5)
Index	236