Pimp My Site The DIY Guide to SEO, Search Marketing, Social Media and Online PR

by Wynne, Paula

• ISBN13: 9780857082428
• ISBN10: 0857082426
• eBook ISBN(s): 9780857082503
• Edition: 1st
• Format: Paperback
• Copyright: 2011-12-27
• Publisher: Capstone
• More Book Details
• Purchase Benefits

Summary

Online marketing just got sexier… "From Search Marketing right through to PR and Optimisation, this book is a must-have for anyone confronting the challenge of pimping a website." Karen Hanton, MBE, founder of toptable.com Pimp it up, tart it up, sex it up however, you say it, you need to do it if you want to make the most of your business. Don't turn people off with a dull-as-dishwater website that's impossible to find and navigate get wise and learn exactly how to win online. Pimp My Site is a Do it Yourself guide to marketing a website through optimisation, search marketing, promotion, social media and publicity. Using a simple, step-by-step programme, with screenshots and visuals, it takes you through exactly what needs to be done, in an incredibly easy-to-follow way. Pimp My Site covers: Keywords and keyword tools Search Engine Optimisation Online Marketing Video and YouTube Social Media PR and online PR tools Website awards Email Marketing and email tools … and much more

Author Biography

After a career as a publicist and marketer, Paula Wynne is now an award-winning online entrepreneur, women's ambassador, speaker and author.
Paula Wynne is co-founder of Remote Employment, a specialist job board dedicated to remote and home working, and the organiser of the Remote Worker Awards, in association with BT.
Remote Employment currently has 40,000 members all of whom run a micro or small business from home. She aims to help others work flexibly, as she has needed to do, and Remote Employment is her and her partner's vision for bringing a better quality work life to working parents across the UK. Paula is also the organizer of the unique and popular Remote Worker Awards and is a SEEDA Women's Enterprise Ambassador.
Paula is currently developing a new portal for the home business community - iHubbub, where she plans to create the largest database of global home workers and home based businesses as well as virtual contractors and freelance consultants who work from home.?Paula is the author of Creating a Successful Website.

Table of Contents

Acknowledgements ix

Foreword xi

Introduction xv

Day 1: Digital Marketing 1

Day 2: Keywords 19

Day 3: Keyword Tools 37

Day 4: SEO 49

Day 5: Marketing Tools 69

Day 6: Online Marketing 93

Day 7: Video Marketing 107

Day 8: Social Networking 119

Day 9: Social Media Tools 129

Day 10: PR 151

Day 11: PR Tools 167

Day 12: Email Marketing 193

Day 13: Email Marketing Tools 203

Day 14: TheEnd of the Beginning 219

Jargon Buster 227

Useful Resources 231

About the Expert Panel 241

About Paula Wynne 249

More Praise for Pimp My Site 251

Index 253