Pinterest Marketing An Hour a Day

by Evans Cario, Jennifer

• ISBN13: 9781118403457
• ISBN10: 1118403452
• Edition: 1st
• Format: Paperback
• Copyright: 2013-01-29
• Publisher: Sybex

Summary

This comprehensive guide empowers businesses and marketers to craft, implement, measure, and optimize a successful Pinterest marketing plan. The first chapters lay an important foundation and explore what factors make Pinterest unique and so appealing that it's become the fastest growing website ever. The book then gets readers up to speed on Pinterest's fundamentals, showing readers how to set up an account, curate winning content, find followers, and track and monitor Pinterest traffic. Readers then develop a strategic plan based on their core goals and then see how to do everything from engage followers, attract traffic, market via Pinterest contests, and more. Written in the popular An Hour a Day format, the book features a detailed, step-by-step, how-to approach and will include numerous case studies, tips, and interviews with successful Pinterest marketers.

Author Biography

Jennifer Evans Cario is founder and President of SugarSpun Marketing, a boutique social media agency specializing in sustainable social media strategies, web analytics, and corporate training. She also serves as the Social Media Faculty Chair for Market Motive, a web-based training facility, and as adjunct faculty for Rutgers University's Mini-MBA programs. Jennifer has been in the industry since 1996 and has trained or consulted for a wide range of B2B and B2C companies across the United States and Canada.

Table of Contents

Introduction xix

Chapter 1 Understanding Pinterest 1

Chapter 2 Who Uses Pinterest for Marketing and Why? 13

Chapter 3 What Makes Pinterest Valuable? 39

Chapter 4 Week 1: Set Up a Pinterest Account 57

Chapter 5 Week 2: Curating Content with Pinterest 75

Chapter 6 Week 3: Find and Attract Followers 89

Chapter 7 Week 4: Purposely Propagating Pins on Pinterest 107

Chapter 8 Week 5: Track and Monitor Pinterest Traffic 123

Chapter 9 Week 6: Developing a Successful Pinterest Strategy 145

Chapter 10 Week 7: Leveraging Boards for Better Reach 163

Chapter 11 Week 8: Using Pinterest to Attract Traffi c 185

Chapter 12 Week 9: Using Pinterest to Engage with Fans 207

Chapter 13 Week 10: Pinterest Marketing Through Contests 229

Chapter 14 Week 11: Measure and Refine Your Strategy 243

Chapter 15 The Future of Pinterest Marketing 263

Appendix 1: Pinterest Marketing Resources 273

Appendix 2: Pinterest Tips from Top Marketers 277

Index 285