Planning Health Promotion Programs : An Intervention Mapping Approach

by Bartholomew, L. Kay; Parcel, Guy S.; Kok, Gerjo; Gottlieb, Nell H.; Fernandez, Maria E.

• ISBN13: 9780470528518
• ISBN10: 0470528516
• Edition: 3rd
• Format: Hardcover
• Copyright: 2011-01-18
• Publisher: Jossey-Bass

Summary

This thoroughly revised and updated edition provides a powerful, practical tool for the planning and development of health education and health promotion programs. This third edition of the book that offers a valuable resource for health education, promotion professionals, and researchers includes a streamlined presentation of Intervention Mapping, making the text more teachable, practical, and practitioner-friendly. In addition the book is revised to include important the latest advances in the field, updated examples and explanations, and new illustrative cases studies.

Author Biography

L. Kay Bartholomew, EdD, MPH, is associate professor of health promotion and behavioral sciences and associate dean for academic affairs at the University of Texas School of Public Health.

Guy S. Parcel, PhD, is former dean and professor in health promotion and behavioral science at the University of Texas Health Science Center at Houston, School of Public Health.

Gerjo Kok, PhD, is former dean and professor of applied psychology at the faculty of psychology at Maastricht University, The Netherlands.

Nell H. Gottlieb, PhD, is professor of health education in the department of kinesiology and health education at the University of Texas at Austin.

MarÍa E. Fernández, PhD, is associate professor of health promotion and behavioral sciences and director of diversity programs at the University of Texas Health Science Center at Houston, School of Public Health.

Table of Contents

Figures, Tables, and Exhibits

Preface

Acknowledgments

The Authors

Foundations

Overview of Intervention Mapping

Learning Objectives

Perspectives

The Need for a Framework for Intervention Development

Intervention Mapping Steps

Core Processes for Applying Theory and Evidence

Navigating the Book

Important Repeating Concepts in the Book

Summary

Discussion Questions and Learning Activities

Behavior-Oriented Theories Used in Health Promotion

Learning Objectives

Perspectives

Overview of Theories

Learning Theories

Theories of Information Processing

Health Belief Model (HBM)

Protection-Motivation Theory (PMT) and Extended Parallel Process. Model (EPPM)

Theories of Reasoned Action, Planned Behavior (TPB) and the Integrated Behavioral Model (IBM)

Additional Constructs

Goal-Setting Theory

Theories of Goal-Directed Behavior

Theories of Automatic Behavior, Impulsive Behavior, and Habits

Transtheoretical Model (TTM) of Behavior Change

Precaution-Adoption Process Model (PAPM) and Risk Communication

Attribution Theory and Relapse Prevention

Communication-Persuasion Matrix (CPM)

Elaboration Likelihood Model (ELM)

Theories of Self-Regulation

Social Cognitive Theory (SCT)

Theories of Stigma and Discrimination

Diffusion of Innovations Theory (DIT)

Summary

Discussion Questions and Learning Activities

Environment-Oriented Theories

Learning Objectives

Perspectives

Interpersonal-Level Theories

Organizational-Level Theories

Community-Level Theories

Societal and Governmental Theories

Summary

Discussion Questions and Learning Activities

Intervention Mapping Steps

Intervention Mapping Step 1: Needs Assessment

Learning Objectives

Perspectives

Collaborative Planning

Planning and Conducting the Needs Assessment

Conducting the Needs Assessment

Sources of Needs-Assessment Data

Community Capacity

Setting Goals and Linking to Evaluation

Implications for Evaluation

Summary

Discussion Questions and Learning Activities

Intervention Mapping Step 2: Preparing Matrices of Change. Objectives

Learning Objectives

Perspectives

Behavioral and Environmental Outcomes

Performance Objectives

Personal Determinants

Matrix of Change Objectives

Implications for Program Evaluation

Summary

Discussion Questions and Learning Activities

Intervention Mapping Step 3: Selecting Theory-Informed. Intervention Methods and Practical Applications

Learning Objectives

Perspectives

Ideas About the Program

Identifying Theoretical Methods

Method Selection

From Methods to Applications

Implications for Evaluation

Summary

Discussion Questions and Learning Activities

Intervention Mapping Step 4: Producing Program Components and Materials

Learning Objectives

Perspectives

Designing Culturally Relevant Program Materials

Creating Program Plans and Structure

Producing Program Materials

Initial Design Documents: Conveying the Project Intent

Reviewing Existing Program Materials

Developing Program Materials

Pretesting, Revising and Producing Program Components

Summary

Discussion Questions and Learning Activities

Intervention Mapping Step 5: Planning Program Adoption, Implementation, and Sustainability

Learning Objectives

Perspectives

Planning Group for Program Use

Program Use Outcomes and Performance Objectives for Adoption, Implementation, and Sustainability

Determinants of Program Use

Matrices for Promoting Program Use

Methods and Practical Applications for Program Use

Interventions to Influence Program Use

Implications for Program Evaluation

Summary

Discussion Questions and Learning Activities

Intervention Mapping Step 6: Planning for Evaluation

Learning Objectives

Perspectives

Reviewing the Program Logic Model

Impact on Health, Quality of Life, Behavior, and Environment

Impact on Change Objectives

Program Process

Selecting and Developing Measures

Design Issues

Summary

Discussion Questions and Learning Activities

Using Intervention Mapping to Adapt Evidence-Based Programs to New Settings and Populations

Learning Objectives

Choosing, Adopting, and Adapting Evidence-Based Programs

Perspectives

Applying Intervention Mapping to Adaptation

Lessons Learned from Adaptation Cases

Summary

Discussion Questions and Learning Activities

References

Index

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