Jim McKenzie was the first to come out with a book that combines program planning, implementing, and evaluating all in one place. A Professor at Penn State Hershey and a Professor Emeritus at Ball State University, he is Master Certified Health Education Specialist (MCHES). He also serves as the Coordinator of the Division Board of Certified Health Education Specialists of the National Commission for Health Education Credentialing.
Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute.
Rosemary Thackeray is an Associate Professor also at Brigham Young University. She was brought on this edition of the text primarily to work on the marketing chapter, which is her area of expertise.
|Health Education, Health Promotion, Health Educators, and Program Planning|
|Models for Program Planning in Health Promotion|
|Starting the Planning Process|
|Measurement, Measures, Measurement Instruments and Sampling|
|Mission Statement, Goals, and Objectives|
|Theories and Models Commonly Used for Health Promotion Interventions|
|Community Organizing and Community Building|
|Implementing a Health Promotion Program|
|Identification and Allocation of Resources|
|Marketing: Making Sure Programs Respond to Wants and Needs of Consumers|
|Implementation: Strategies and Associated Concerns|
|Evaluating a Health Promotion Program|
|Evaluation: An Overview|
|Evaluation Approaches and Designs|
|Data Analysis and Reporting|
|Code of Ethics for the Health Education Profession|
|Cost-Benefit and Cost-Effectiveness as a Part of the Evaluation of Health Promotion Programs|
|Table of Contents provided by Publisher. All Rights Reserved.|