About This Book
Planning, Implementing, and Evaluating Health Promotion Programs, 8th Edition
This comprehensive textbook is a go-to resource for students and educators in the field of health promotion. It's designed to help readers understand the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in various settings.
Who Uses It?
Primarily, this book is used by students enrolled in health promotion program planning courses, as well as professionals in the health education field. It's also a valuable resource for anyone interested in understanding the principles of health promotion, including public health officials and community health workers.
History and Editions
The 8th edition of "Planning, Implementing, and Evaluating Health Promotion Programs" has been updated to reflect the latest developments in the field. This edition incorporates current responsibilities, competencies, and subcompetencies from NCHEC and SOPHE (2020), the Code of Ethics for the Health Education Profession from CNHEO (2020), and a Report of the Joint Committee on Health Education and Promotion Terminology. Additionally, it includes new goals and objectives for the nation as outlined in Healthy People 2030.
Author and Other Works
The book is written by James F. McKenzie, Brad L. Neiger, and Rosemary Thackeray. James F. McKenzie is known for his expertise in health promotion and education, while Brad L. Neiger and Rosemary Thackeray bring their practical experience in program implementation and evaluation to the text. This collaborative effort ensures that the book remains current and relevant to the needs of health promotion professionals.
Key Features
- Comprehensive Overview: The book provides a detailed exploration of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs.
- Step-by-Step Format: The straightforward, step-by-step format makes concepts clear and the full process of health promotion planning understandable.
- Updated Information: The 8th edition includes the most current information on responsibilities, competencies, and subcompetencies, as well as ethical guidelines and national health objectives.
- Practical and Theoretical Skills: The book offers both theoretical and practical information, making it a valuable resource for both students and professionals.
Detailed Information
ISBNs and Formats
- Hardcover: ISBN-13: 9781284228649
- eTextbook: Available with Navigate Advantage Access (ISBN: 9781284269000)
- Rental Options: Various rental durations available from different retailers
Publication Details
- Publisher: Jones & Bartlett Learning
- Publication Date: [2023]
- Number of Pages: [Varies]
- Language: English
Other Editions and Formats
- 7th Edition: Available through Jones & Bartlett Learning and other retailers
- eTextbook with Navigate Advantage Access: ISBN-13: 9781284269000
- Related ISBNs:
- 1284228649 (Hardcover)
- 1284269000 (eTextbook)
- 1284269019 (Navigate Advantage Access)
This detailed information section provides a quick reference for all the available formats and sources for "Planning, Implementing, and Evaluating Health Promotion Programs," making it easier to find and access the book in the preferred format.






