The Political Brain: The Role of Emotion in Deciding the Fate of the Nation

by Westen, Drew

• ISBN13: 9781586484255
• ISBN10: 1586484257
• Format: Hardcover
• Copyright: 2007-06-25
• Publisher: Perseus Books Group

Summary

The Political Brainis a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economistsand Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Rooseveltand only one Republican has failed in that quest.In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions.Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have saidor could have saidin debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty yearssuch as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how...

Author Biography

Drew Westen received his B.A. at Harvard, an M.A. in Social and Political Thought at the University of Sussex (England), and his Ph.D. in Clinical Psychology at the University of Michigan, where he subsequently taught for six years. For several years he was Chief Psychologist at Cambridge Hospital and Associate Professor at Harvard Medical School. He is a commentator on NPR's "All Things Considered" and lives in Atlanta.

Table of Contents

Introduction	p. ix
Mind, Brain, and Emotion in Politics
Winning States of Mind	p. 3
Rational Minds, Irrational Campaigns	p. 25
The Evolution of the Passionate Brain	p. 45
The Emotions Behind the Curtain	p. 69
Special Interests in Mind	p. 89
Trickle-up Politics	p. 117
A Blueprint for Emotionally Compelling Campaigns
Writing an Emotional Constitution	p. 145
Aborting Ambivalence	p. 171
Gunning for Common Ground	p. 193
Racial Consciousness and Unconsciousness	p. 219
Death and Taxes	p. 249
Hope, Inspiration, and Political Intelligence	p. 283
Positively Negative	p. 317
Terror Networks	p. 349
Civil and Uncivil Unions	p. 377
Acknowledgments	p. 421
Notes	p. 423
Index	p. 427
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