Political Campaign Communication

by Trent, Judith S.

• ISBN13: 9780275964054
• ISBN10: 0275964051
• Edition: 4th
• Format: Paperback
• Copyright: 2000-01-30
• Publisher: Praeger Pub Text

Summary

This comprehensive analysis of political campaign communication provides readers with historical and contemporary perspectives of all levels of political campaigning. This book is unique in recognizing that elections are the core of democracy and that political campaign communication is the epistemological base of the campaign.

Author Biography

JUDITH S. TRENT is Professor of Communication and Associate Vice President for Research and Advanced Studies at the University of Cincinnati.ROBERT V. FRIEDENBERG is Professor of Communication at Miami University (Ohio).

Table of Contents

Series Foreword	xi
Robert E. Denton, Jr.
Preface	xv
I. Principles of Political Campaign Communication	1	(170)
Communication and Political Campaigns: A Prologue	3	(16)
Importance of Political Campaigns	3	(2)
Changes in the Political Campaign	5	(7)
Technology in the 1996 Presidential Campaign	12	(2)
Communication and Political Campaigns	14	(1)
Organization and Preview of Chapters	15	(4)
Communicative Functions of Political Campaigns	19	(24)
First Political Stage: Surfacing	19	(12)
Second Political Stage: Primaries	31	(12)
Third Political Stage: Nominating Conventions	43	(12)
Fourth Political Stage: The General Election	55	(2)
Conclusions	57
Communicative Styles and Strategies of Political Campaigns	43	(66)
Preliminary Considerations	64	(12)
Styles and Strategies of Campaigns	76	(28)
Conclusions	104	(5)
Communicative Mass Channels of Political Campaigning	109	(30)
Early Studies	112	(7)
Contemporary Studies	119	(12)
Conclusions	131	(8)
Communicative Types and Functions of Televised Political Advertising	139	(32)
Historical Development	140	(5)
Types and Functions of Political Ads	145	(11)
Televised Attack Advertising When the Candidate Is a Woman	156	(8)
A Final Question	164	(1)
Conclusions	165	(6)
II. Practices of Political Campaign Communication	171	(204)
Public Speaking in Political Campaigns	173	(34)
The Decision to Speak	173	(8)
The Speech	181	(8)
Political Speechwriting	189	(9)
Surrogate Speakers	198	(4)
Conclusions	202	(5)
Recurring Forms of Political Campaign Communication	207	(42)
Announcement Speeches	208	(8)
Acceptance Addresses	216	(9)
News Conferences	225	(10)
Apologias	235	(7)
Conclusions	242	(7)
Debates in Political Campaigns	249	(44)
History of Political Debates	252	(4)
Deciding Whether to Debate	256	(3)
Applying the Conditions Requisite for Political Debates	259	(6)
Political Debate Strategies	265	(9)
Effects of Political Debates	274	(8)
Conclusions	282	(11)
Interpersonal Communication in Political Campaigns	293	(26)
Interpersonal Communication between Candidates and Voters	294	(8)
Interpersonal Communication between the Candidate and Prospective Financial Contributors	302	(9)
Interpersonal Communication between Voters	311	(3)
Conclusions	314	(5)
Advertising in Political Campaigns	319	(48)
Developing a Master Plan for Political Advertising	322	(4)
Basic Considerations in the Selection of Political Advertising Media	326	(19)
Campaign Advertising Strategies	345	(4)
Media and Other Types of Political Consultants	349	(4)
Functions of Political Consultants	353	(4)
Conclusions	357	(10)
Political Campaign Communication: An Epilogue	367	(8)
Selected Bibliography	375	(4)
Index	379