Political Campaign Communication : Principles and Practices

by Trent, Judith S.; Friedenberg, Robert V.

• ISBN13: 9780742529687
• ISBN10: 0742529681
• Edition: 5th
• Format: Paperback
• Copyright: 2004-01-01
• Publisher: Rowman & Littlefield Pub Inc

Summary

Viewing political campaigns as communication phenomena, Trent and Friedenberg examine the communication principles and practices central to election campaigns. Political Campaign Communication provides readers with a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage a political campaign. This edition has been updated to reflect what occurred in the 2000 election cycles, the 2002 election cycle, and the early stages of the 2004 election cycle. Visit our website for sample chapters!

Author Biography

Judith S. Trent is a professor of communication at the University of Cincinnati.

Table of Contents

Preface	xi
Part I Principles of Political Campaign Communication
1 Communication and Political Campaigns: A Prologue	3	(18)
Importance of Political Campaigns	3	(2)
Changes in the Political Campaign	5	(8)
Technology in the 213 Election Cycle	13	(1)
Communication and Political Campaigns	14	(2)
Organization and Preview of Chapters	16	(2)
Notes	18	(3)
2 Communicative Functions of Political Campaigns	21	(46)
First Political Stage: Surfacing	21	(15)
Second Political Stage: Primaries	36	(12)
Third Political Stage: Nominating Conventions	48	(12)
Fourth Political Stage: The General Election	60	(3)
Conclusion	63	(1)
Notes	63	(4)
3 Communicative Styles and Strategies of Political Campaigns	67	(50)
Preliminary Considerations	68	(12)
Styles and Strategies of Campaigns	80	(31)
Conclusion	111	(1)
Notes	111	(6)
4 Communicative Mass Channels of Political Campaigning	117	(30)
Early Studies	120	(7)
Contemporary Studies	127	(12)
Conclusion	139	(4)
Notes	143	(4)
5 Communicative Types and Functions of Televised Political Advertising	147	(36)
Historical Development	148	(5)
Types and Functions of Political Ads	153	(11)
Televised Attack Advertising When the Candidate Is a Woman	164	(9)
A Final Question	173	(1)
Conclusion	174	(1)
Notes	175	(8)
Part II Practices of Political Campaign Communication
6 Public Speaking in Political Campaigns	183	(36)
The Decision to Speak	183	(8)
The Speech	191	(8)
Political Speechwriting	199	(9)
Surrogate Speakers	208	(4)
Conclusion	212	(1)
Notes	212	(7)
7 Recurring Forms of Political Campaign Communication	219	(48)
Announcement Speeches	220	(9)
Acceptance Addresses	229	(12)
News Conferences	241	(11)
Apologias	252	(7)
Conclusion	259	(1)
Notes	259	(8)
8 Debates in Political Campaigns	267	(44)
History of Political Debates	270	(4)
Deciding Whether to Debate	274	(3)
Applying the Conditions Requisite for Political Debates	277	(6)
Political Debate Strategies	283	(9)
Effects of Political Debates	292	(9)
Conclusion	301	(1)
Notes	302	(9)
9 Interpersonal Communication in Political Campaigns	311	(28)
Interpersonal Communication between Candidates and Voters	312	(10)
Interpersonal Communication between the Candidate and Prospective Financial Contributors	322	(8)
Interpersonal Communication between Voters	330	(3)
Conclusion	333	(1)
Notes	334	(5)
10 Advertising in Political Campaigns	339	(50)
Developing a Master Plan for Political Advertising	342	(3)
Basic Considerations in the Selection of Political Advertising Media	345	(21)
Campaign Advertising Strategies	366	(3)
Media and Other Types of Political Consultants	369	(4)
Functions of Political Consultants	373	(5)
Conclusion	378	(1)
Notes	378	(11)
Political Campaign Communication: An Epilogue	389	(7)
Notes	396	(3)
Selected Bibliography	399	(4)
Index	403	(8)
About the Authors	411