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9780415411325

Political Campaigning in Referendums: Framing the Referendum Issue

by
  • ISBN13:

    9780415411325

  • ISBN10:

    0415411327

  • Format: Nonspecific Binding
  • Copyright: 2004-10-12
  • Publisher: Routledge

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Supplemental Materials

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Summary

This book reviews the research on campaigns and elections and investigates the effects of campaigning in referendums, drawing on panel survey data, media content data, focus groups, and interviews with journalists and campaign managers. The authors argue that the media coverage not only influences public perceptions of the campaign, the referendum issue and the party leaders, but that, in a close race, it also shapes the voting and the political future of the incumbent party. The first study to investigate the dynamics and effects of a referendum campaign on politicians, media and citizens, this innovative volume will be of interest to students and researchers of political communication.

Table of Contents

The Importance of Information in Referendums
The Dynamics of a Referendum Campaign
The Context of the Campaign
The Political Parties' Campaigns
The Yes and No Camps
The Campaign in the News: Polls, Personalities and the Multi-faceted Issue
The Campaign in the News
Elite Framing of the Issue
Campaign Effects on the Public
Public Understanding of the Referendum Issue
Polls, Strategy News and Political Cynicism
Priming Public Evaluations of Political Leaders
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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