Political Communication in Direct Democratic Campaigns Enlightening or Manipulating?

by Kriesi, Hanspeter

• ISBN13: 9780230304895
• ISBN10: 0230304893
• Format: Hardcover
• Copyright: 2012-01-15
• Publisher: Palgrave Macmillan

Summary

Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media coverage and the opinion formation of the public in three campaigns, this book argues that the campaigns are more enlightening than manipulating.

Author Biography

HANSPETER KRIESI is Chair in Comparative Politics at the Department of Political Science of the University of Zurich, Switzerland. He has previously taught at the universities of Amsterdam, the Netherlands,and Geneva, Switzerland. He is the director of a Swiss national research program on the "Challenges to democracy in the 21st century."

Table of Contents

Political Communication: an Integrated Approach; H. Kriesi
The Context of the Campaigns; H. Kriesi&L. Bernhard
Design of the Study: an Integrated Approach; R. Hänggli, C. Schemer&P. Rademacher
Coalition Formation; L. Bernhard&H. Kriesi
Construction of the Frames; R. Hänggli, L. Bernhard&H. Kriesi
Message Delivery; L. Bernhard
Media Organizations in Direct Democratic Campaigns; P. Rademacher, M. A. Gerth &G. Siegert
Coverage of the Campaigns in the Media; M. A. Gerth, U. Dahinden, &G. Siegert
Key Factors in Frame-building; R. Hänggli
The Role of Predispositions; H. Kriesi
The Role of Knowledge; H. Bonfadelli&T. N. Friemel
When Campaign Messages meet Ideology. The Role of Arguments for Voting Behavior; W. Wirth, J. Matthes, &C. Schemer
The Impact of Positive and Negative Effects in Direct-Democratic Campaigns; W. Wirth, C. Schemer, R. Kühne&J. Matthes
Conclusion; H. Kriesi
Bibliography