Political Communications The General Election Campaign of 2005

by Wring, Dominic; Green, Jane; Mortimore, Roger; Atkinson, Simon

• ISBN13: 9780230001305
• ISBN10: 0230001300
• Format: Hardcover
• Copyright: 2007-06-15
• Publisher: Palgrave Macmillan

Summary

This book offers a unique insight into the 2005 British general election from the perspectives of those responsible for organizing, reporting understanding the campaign.

Author Biography

DOMINIC WRING is Senior Lecturer in Communication and Media Studies at Loughborough University, UK. He is author of The Politics of Marketing the Labour Party (2005) and Associate Editor for Europe of the Journal of Political Marketing.

JANE GREEN is Hallsworth Research Fellow in Politics at the University of Manchester, UK.

ROGER MORTIMORE is Senior Political Analyst at Ipsos MORI. He is co-author of the Explaining Labour's Landslip (with Robert Worcester and Paul Baines, 2005) and Review Editor of the International Journal of Public Opinion Research.

SIMON ATKINSON is Director of the Social Research Institute at Ipsos MORI which works with national government, local public services and the not-for-profit sector.

Table of Contents

Introduction: General Election Campaign Communication in Perspective

Parties

Labour's Political Strategy

Conservative Party Strategy

Liberal Democrat Strategy: A New High Watermark for the Liberal Democrats

The Labour Campaign

The Conservative Campaign

The Charles Kennedy Campaign

Campaigning

Political Communication: Party Advertising in the General Election

Constituency Campaigning: Ever More Centralization?

The Internet and the UK Election

Polling

The Public and the Polls

Poll Methodology, Weighting and Adjustment Systems

Internet versus Conventional Polls in the General Election

Challenges Facing the Pollsters Next Time

Voters

Looking Through the Other End of the Microscope: How the Public Experienced the General Election Campaign

Viewer and Voters: Attitudes to Television Coverage of the General Election

Hearts or Minds? Leader Evaluations by Men and Women in the 2005 British General Election

Broadcasting

The BBC and the Election

Reconnecting with the Viewers: Sky News' Election Coverage

Politics as Appearance and Reality Show: The Hermeneutics of Suspicion

The 'Take a Break' Campaign? National Print Media Reporting of the Election

Amateurs or Adversaries? Local Journalists' Coverage of the UK Non-General Election

Conclusion

2005: A Non-General Election?

Table of Contents provided by Publisher. All Rights Reserved.