Political Public Relations: Principles and Applications

by Stromback; Jesper

• ISBN13: 9780415873819
• ISBN10: 0415873819
• Format: Nonspecific Binding
• Copyright: 2011-03-28
• Publisher: Routledge

Summary

This volume introduces the emerging topic of political public relations. It maps and defines the field, bringing together scholars from various disciplines'”political communication, public relations and political science'” to explore the area in detail, and suggests a research agenda for future studies on political public relations.The volume connects differing schools of thought, brings together theoretical and empirical investigations, and defines a field that becoming increasingly important and prominent. The work has an international orientation, as the field of political public relations must be studied in the context of various political and communication systems to be fully understood.As a singular contribution to scholarship in public relations and political communication, it fills a significant gap in the existing literature and is certain to shape the future development of theory and research in this area.

Author Biography

Jesper Strmbck,is Lubbe Nordstrm Professor and Chair in Journalism and Professor in Media and Communication at Mid Sweden University Sundsvall, Sweden. He has published a number of scholarly articles on political communication and political news journalism, in addition to more than ten books in Swedish on the same subjects. Spiro Kiousis, Ph.D., APR is Associate Professor and Chair of the Department of Public Relations in the College of Journalism and Communications at the University of Florida. His current research interests include political communication, political public relations, and new media. Dr Kiousis has published his work in leading journals, including Communication Research, Journal of Communication, and the Harvard International Journal of Press/Politics.

Table of Contents

Preface	p. vii
Political Public Relations: Defining and Mapping an Emergent Field	p. 1
Political Public Relations: Remembering Its Roots and Classics	p. 33
Political Public Relations, News Management, and Agenda Indexing	p. 54
Political Public Relations and Agenda Building	p. 75
Presidential Public Relations	p. 95
Political Public Relations and Election Campaigning	p. 115
Corporate Issues Management and Political Public Relations	p. 138
Political Public Relations and Political Marketing	p. 157
Political Public Relations and Strategic Framing	p. 177
Political Public Relations and Crisis Communication: A Public Relations Perspective	p. 214
Political Public Relations and Relationship Management	p. 235
Political Public Relations and Government Communication	p. 254
Global Political Public Relations, Public Diplomacy, and Corporate Foreign Policy	p. 274
Digital Political Public Relations	p. 293
Political Public Relations Research in the Future	p. 314
Contributors	p. 324
Index	p. 329
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