Politicians and Rhetoric The Persuasive Power of Metaphor

by Charteris-Black, Jonathan

• ISBN13: 9780230251656
• ISBN10: 023025165X
• Edition: 2nd
• Format: Paperback
• Copyright: 2011-11-15
• Publisher: Palgrave Macmillan

Summary

This analysis of the rhetoric of nine successfully persuasive politicians explains how their use of language created credible and consistent stories about themselves and the social world they inhabit. It explores their use of metaphors, their myths and how language analysis helps us to understand how politicians are able to persuade.

Author Biography

Jonathan Charteris-Black Professor of Linguistics at the University of the West of England, UK. He is the author of Corpus Approaches to Critical Metaphor Analysis (2004); Politicians and Rhetoric: The Persuasive Power of Metaphor (2005); The Communication of Leadership (2007); and numerous articles and book chapters. He is co-author (with Clive Seale) of Gender and the Language of Illness (2010).

Table of Contents

Preface
Style Conventions
Persuasion, Speech Making and Rhetoric
Metaphor in Political Discourse
Winston Churchill: Metaphor and Heroic Myth
Martin Luther King: Messianic Myth
Enoch Powell: the Myth of the Oracle
Ronald Reagan and Romantic Myth: 'From the swamp to the stars'
Margaret Thatcher and the Myth of Boedicia
Bill Clinton and the Rhetoric of Image Restoration
Tony Blair and Conviction Rhetoric
George Bush and the Rhetoric of Moral Accounting
Obama and the Myth of the American Dream
Myth, Metaphor and Leadership
Appendices
Bibliography
Index of Conceptual Metaphors
Index