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Introduction | p. 6 |
Perpetual Revelations: C. Wright Mills and Paul Lazarsfeld | p. 25 |
Personal Influence and the Bracketing of Women's History | p. 41 |
The Influences Influencing Personal Influence: Scholarship and Entrepreneurship | p. 51 |
The Katz/Lowenthal Encounter: An Episode in the Creation of Personal Influence | p. 76 |
The Part Played by Gentiles in the Flow of Mass Communications: On the Ethnic Utopia of Personal Influence | p. 97 |
Personal Influence and the End of the Masses | p. 115 |
Fifteen Pages that Shook the Field: Personal Influence, Edward Shils, and the Remembered History of Mass Communication Research | p. 130 |
Personal Influence and the New Paradigm: Some Inadvertent Consequences | p. 157 |
As Time Goes By | p. 179 |
The Troubling Equivalence of Citizen and Consumer | p. 193 |
The Consumer and the Citizen in Personal Influence | p. 205 |
The One-Step Flow of Communication | p. 213 |
The Influence of Personal Influence on the Study of Audiences | p. 233 |
Public Connection through Media Consumption: Between Oversocialization and De-Socialization? | p. 251 |
Personal Influence: A Radical Theory of Action | p. 270 |
Personal Influence and the Effects of the National Youth Anti-Drug Media Campaign | p. 282 |
Afterword: True Stories | p. 301 |
Quick Read Synopsis: Politics, Social Networks, and the History of Mass Communications Research: Rereading Personal Influence | p. 315 |
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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.